Artisans craft a beautifully styled set of golf clubs and bag to match–but they seem strangely small. A delivery guy then drops them off at Tiger Woods’ home for the new star in the household, Tiger’s first born.
Credits
Agency: Wieden+Kennedy | Portland Hal Curtis, creative director; James Mosslander, art director; Eric Samsel, copywriter; Ben Grylewicz, executive producer; Jennifer Fiske, producer. Production Company: Moxie Pictures Henry Lu, director; Robert Fernandez, executive producer; Salli Zilles, producer; Jesse Green, DP. Editorial: Joint Editorial, Portland, Ore Peter Wiedensmith, editor. Music: Endless Noise Jeff Elmassian, creative director/composer; Andy Rehfeldt, composer; Dayna Turcotte, executive producer. Sound Design: Joint Editorial, Portland, Ore Peter Wiedensmith, sound designer. Audio: Joint Editorial, Portland, Ore Peter Wiedensmith, mixer.
Ad Council, ONDCP, Strawberry Frog, Director Haya Waseem Team To Combat Opioid Overdoses
Developed as part of the Ad Council’s partnership with the Office of National Drug Control Policy (ONDCP) and created pro bono by agency StrawberryFrog, this public service campaign underscores the vital role young people can play in reversing opioid overdoses by carrying naloxone (often branded as Narcan or ReVive).
Directed by Haya Waseem via production company Object & Animal, this “It’s Gotta Be You” PSA shows how a girl answers the call to help save another young person.
Raising awareness of opioid overdose reversal medications like naloxone is a critical way to empower young adults to save lives, as the presence of fentanyl in illicit drugs and in counterfeit pills continues to put countless lives at risk nationwide. Naloxone is available without a prescription in all 50 states and territories and can reverse an opioid overdose.
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