Artisans craft a beautifully styled set of golf clubs and bag to match–but they seem strangely small. A delivery guy then drops them off at Tiger Woods’ home for the new star in the household, Tiger’s first born.
CreditsAgency: Wieden+Kennedy | Portland Hal Curtis, creative director; James Mosslander, art director; Eric Samsel, copywriter; Ben Grylewicz, executive producer; Jennifer Fiske, producer. Production Company: Moxie Pictures Henry Lu, director; Robert Fernandez, executive producer; Salli Zilles, producer; Jesse Green, DP. Editorial: Joint Editorial, Portland, Ore Peter Wiedensmith, editor. Music: Endless Noise Jeff Elmassian, creative director/composer; Andy Rehfeldt, composer; Dayna Turcotte, executive producer. Sound Design: Joint Editorial, Portland, Ore Peter Wiedensmith, sound designer. Audio: Joint Editorial, Portland, Ore Peter Wiedensmith, mixer.
FOUR PAWS Teams With Catsnake, Animation Studio Bewilder To โBe Their Voiceโ
Global animal welfare organization FOUR PAWS has launched the โBe Their Voiceโ campaign. Partnering with specialist creative agency Catsnake and South African production and animation company Bewilder, the campaign sheds light on a cruel practice called live lamb cutting. The film aims to raise awareness and inspire international action, urging fashion brands and policymakers to ban this inhumane practice by 2030.
The stop-motion โBe Their Voiceโ film follows a PhD student, Jesse, as he tries to perfect his sheep translation software with the help of a young sheep called Sunny. The initially heartwarming story takes an unsettling turn as Sunny discovers what is soon to happen to her on the farm.
Catsnake felt that the best way to capture the true horror of live lamb cutting was to focus on storytelling that would engage the audience emotionally. Catsnake creative director Rowena Wyles said, โA lot of animal rights campaigns rely on sharing shocking visuals of cruelty, but we know that tends to stop a wider audience from engaging with the issue. Instead, we wanted to draw people in with humor and heart before delivering the shocking truth of the practice.โ
Working collaboratively with Bewilder, the film was brought to life with a mixed-media approach; recreating the look and feel of stop-motion with the flexibility of 3D animation. The sets, props and lighting were all made in Bewilderโs in-house studio, and the 3D characters were placed in afterwards.
Ruan Vermeulen, creative director at Bewilder, explained the process: โWe built a โrealisticโ miniature farm setting with stylized and lovable CGI characters. Combining a vast range of skill sets, with a multitalented creative team, our goal was to create an animation... Read More