Begins with aerial view of athletic fields. The aggressively energetic tone of this commercial is set by the background music, “Tell It To The World”. A narrator speaks of how soccer is insignificant in American culture and in the sports arena. Aerial view end, and the film flashes to children playing soccer at a corn field. A fast-paced sequence of kids playing in the mud, on tennis courts, baseball diamonds, school yards and wherever follows. The film concludes with footing of a professional soccer tournament and close-ups of some players. The commercial closes with the words “Just Do It.”
Credits
Agency: Wieden+Kennedy | Portland Hal Curtis and Mike Byrne, creative directors; Dylan Lee and Alberto Ponte, copywriters; Matt Stein, art director; Andrew Loevenguth, producer. Production Company: Anonymous Content Malcolm Venville, director; Max Malkin and Emmanuel Lubeski, DP; Dave Morrison and Jeff Baron, executive producer; Paul Ure, producer. Shot on location in and around Chicago and Los Angeles. Editorial: Rock Paper Scissors Angus Wall and Brad Waskewich, editors; Scott Friske, producer; Pete Warren, editorial assistant. Postproduction: Company 3 Los Angeles Sean Coleman, colorist; Shara Martin, producer. Visual Effects: A52 Scott Johnson, Ben Looram, Justin Blaustein and Ryan Yoshimoto, Flame artists; Mark Tobin, executive producer; April Killingsworth, producer. Sound Design: Trinitite Studios, Santa Monica. Brian Emrich, sound designer. Audio: Lime Studios Loren Silber and Rowan Young, mixers; Jessica Locke, executive producer.
The Best Work You May Never See: Diamond, Director Mark Zibert “Finish It” For Terry Fox Foundation
After losing part of his right leg due to cancer, Terry Fox campaigned to raise national awareness and funding for cancer research by running his Marathon of Hope, a cross-Canada 42-km daily run, on his prosthetic leg. Fox, who died in 1981, is a national hero. His image will be on Canada’s new $5 bill.
In this two-minute video titled “Finish It,” the Marathon of Hope is recreated. It’s all done in one take, and it features an actor/marathon runner who uses a prosthesis on the same leg as Fox. CGI was deployed to make him look more like Fox. To further ensure the actor represented Fox accurately, not only did the actor and team watch and study many videos of Terry, but Terry’s brothers, Fred and Darrel, coached the actor on Terry’s running style and mannerisms. They also created a copy of Terry’s prosthesis for the actor to use for the shoot.
The message is clear. As the Marathon of Hope now marks its 45th anniversary, we now have the opportunity to “Finish It” for Fox, raising money and awareness to get a cure for cancer over the finish line, completing the work that Fox started. The public service film starts with Fox on the marathon run, eventually joined by a crowd of other dedicated runners from all walks of life who take over the race.
Mark Zibert directed via production company Scouts Honour for Toronto agency Diamond. The video features a never-before-heard version of the song “Courage” from Canadian band The Tragically Hip.
“We wanted to create a campaign that captures the magnitude of Terry Fox’s legacy while driving meaningful action,” said Peter Ignazi, chief creative officer at Diamond. “By revisiting the Marathon of Hope with such care and reverence, we aimed to reignite Terry’s mission and... Read More
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