Begins with aerial view of athletic fields. The aggressively energetic tone of this commercial is set by the background music, “Tell It To The World”. A narrator speaks of how soccer is insignificant in American culture and in the sports arena. Aerial view end, and the film flashes to children playing soccer at a corn field. A fast-paced sequence of kids playing in the mud, on tennis courts, baseball diamonds, school yards and wherever follows. The film concludes with footing of a professional soccer tournament and close-ups of some players. The commercial closes with the words “Just Do It.”
Credits
Agency: Wieden+Kennedy | Portland Hal Curtis and Mike Byrne, creative directors; Dylan Lee and Alberto Ponte, copywriters; Matt Stein, art director; Andrew Loevenguth, producer. Production Company: Anonymous Content Malcolm Venville, director; Max Malkin and Emmanuel Lubeski, DP; Dave Morrison and Jeff Baron, executive producer; Paul Ure, producer. Shot on location in and around Chicago and Los Angeles. Editorial: Rock Paper Scissors Angus Wall and Brad Waskewich, editors; Scott Friske, producer; Pete Warren, editorial assistant. Postproduction: Company 3 Los Angeles Sean Coleman, colorist; Shara Martin, producer. Visual Effects: A52 Scott Johnson, Ben Looram, Justin Blaustein and Ryan Yoshimoto, Flame artists; Mark Tobin, executive producer; April Killingsworth, producer. Sound Design: Trinitite Studios, Santa Monica. Brian Emrich, sound designer. Audio: Lime Studios Loren Silber and Rowan Young, mixers; Jessica Locke, executive producer.
Apple, Director Kim Gehrig Deploy Wiggle Man To Introduce iPhone 16e
This “Meet iPhone 16e” spot features a wiggle man dancing his heart out over his powerful new iPhone 16e.
Directed by Kim Gehrig via production house Somesuch for agency Apple Marcom, the ad also offers a first listen of “Talk,” Selena Gomez and Benny Blanco’s new song.
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