Begins with aerial view of athletic fields. The aggressively energetic tone of this commercial is set by the background music, “Tell It To The World”. A narrator speaks of how soccer is insignificant in American culture and in the sports arena. Aerial view end, and the film flashes to children playing soccer at a corn field. A fast-paced sequence of kids playing in the mud, on tennis courts, baseball diamonds, school yards and wherever follows. The film concludes with footing of a professional soccer tournament and close-ups of some players. The commercial closes with the words “Just Do It.”
Credits
Agency: Wieden+Kennedy | Portland Hal Curtis and Mike Byrne, creative directors; Dylan Lee and Alberto Ponte, copywriters; Matt Stein, art director; Andrew Loevenguth, producer. Production Company: Anonymous Content Malcolm Venville, director; Max Malkin and Emmanuel Lubeski, DP; Dave Morrison and Jeff Baron, executive producer; Paul Ure, producer. Shot on location in and around Chicago and Los Angeles. Editorial: Rock Paper Scissors Angus Wall and Brad Waskewich, editors; Scott Friske, producer; Pete Warren, editorial assistant. Postproduction: Company 3 Los Angeles Sean Coleman, colorist; Shara Martin, producer. Visual Effects: A52 Scott Johnson, Ben Looram, Justin Blaustein and Ryan Yoshimoto, Flame artists; Mark Tobin, executive producer; April Killingsworth, producer. Sound Design: Trinitite Studios, Santa Monica. Brian Emrich, sound designer. Audio: Lime Studios Loren Silber and Rowan Young, mixers; Jessica Locke, executive producer.
House 337, Director Rosie May Bird Smith Take Us On A “Blind Date” For Current Account Switch Service
At the heart of this campaign for Pay.UK Current Account Switch Service (CASS) is a playful yet relatable narrative, brought to life in the hero TV commercial, “Blind Date.” Directed by Rosie May Bird Smith of Biscuit Filmworks for agency House 337, the spot follows a woman nervously meeting her blind date, only to discover the person waiting for her is someone you definitely wouldn’t want to meet on a blind date. The voiceover reassures: ”Blind dates. They’re a bit like switching bank accounts. You don’t want any surprises. That’s why we guarantee there won’t be any when you switch with the Current Account Switch Service.” “Everyone knows the pain of a bad date, the gut-churning realization you’ve texted your boss instead of your mate, and being stuck next to someone eating the world’s stinkiest lunch,” said Ross Newton, creative director, House 337, who added, “Life is a minefield of unwanted surprises, so coming up with the campaign idea was the easy part. The real challenge was deciding which situations to include and which to ditch. Sadly, these scenarios are all too relatable for us all, myself included.” [video width="1280" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2025/01/27172312/Current-Account-Switch-Service-Blind-Date.mp4"][/video] Read More
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