Begins with aerial view of athletic fields. The aggressively energetic tone of this commercial is set by the background music, “Tell It To The World”. A narrator speaks of how soccer is insignificant in American culture and in the sports arena. Aerial view end, and the film flashes to children playing soccer at a corn field. A fast-paced sequence of kids playing in the mud, on tennis courts, baseball diamonds, school yards and wherever follows. The film concludes with footing of a professional soccer tournament and close-ups of some players. The commercial closes with the words “Just Do It.”
Credits
Agency: Wieden+Kennedy | Portland Hal Curtis and Mike Byrne, creative directors; Dylan Lee and Alberto Ponte, copywriters; Matt Stein, art director; Andrew Loevenguth, producer. Production Company: Anonymous Content Malcolm Venville, director; Max Malkin and Emmanuel Lubeski, DP; Dave Morrison and Jeff Baron, executive producer; Paul Ure, producer. Shot on location in and around Chicago and Los Angeles. Editorial: Rock Paper Scissors Angus Wall and Brad Waskewich, editors; Scott Friske, producer; Pete Warren, editorial assistant. Postproduction: Company 3 Los Angeles Sean Coleman, colorist; Shara Martin, producer. Visual Effects: A52 Scott Johnson, Ben Looram, Justin Blaustein and Ryan Yoshimoto, Flame artists; Mark Tobin, executive producer; April Killingsworth, producer. Sound Design: Trinitite Studios, Santa Monica. Brian Emrich, sound designer. Audio: Lime Studios Loren Silber and Rowan Young, mixers; Jessica Locke, executive producer.
Teleflora, Director Sune Sorensen, The Wonderful Agency Make A Wish and A Snowman For The Holiday Season
Director Sune Sorensen of production company Hey Baby teamed with The Wonderful Agency on this lovely story to ring in the holiday spirit for floral delivery service Teleflora.
The spot introduces us to Matty who’s hospitalized during the holiday season when a magical encounter with a snowman ensures. There’s something unusual--and familiar--about this snowman. And thanks to Make-A Wish, Matty sees the person whom the snowman represents--his father who’s away on naval duty.
The production was shot in Vancouver, Canada, and includes local talent and crew. Sorensen related, “It’s hard enough to find strong, believable, child actors let alone one who has to not only carry the story but also deliver complex emotions on cue.” Clearly, he found one. “When Aaron Stansberry auditioned, the entire room starting crying. I don’t remember the last time that has happened. It was clear that he understood what it meant to his character in a very profound way. His tears felt genuine.”
The commercial is part of the “Power of Wishes” campaign which empowers Americans to help Teleflora donate $250,000 to the nonprofit organization Make-A-Wish. More than 4,000 children will receive a devastating diagnosis this holiday season and through this partnership, Teleflora will help Make-A-Wish grant life-changing wishes to children with critical illnesses. Donations are triggered when consumers order qualifying seasonal bouquets on Teleflora’s website, like the Teleflora and Make-A- Wish collaboration posts on Instagram or Facebook, or through an in-person activation at Rockefeller Center in New York City, where passersby can build a snowman on December 11. Teleflora will donate $10 to Make-A-Wish for every snowman built during the... Read More
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