With one hand, NFL star wide receiver Larry Fitzgerald catches strongly thrown passes from quarterbacks Drew Brees, Colin Kaepernick and Andrew Look. With his other hand, Fitzgerald is using Visa Checkout–the easier way to pay online–to buy three of his personalized, autographed football jerseys for the frustrated quarterbacks.
Nicolai Fuglsig of MJZ directed the spot for BBDO New York.
Client Visa Checkout Agency BBDO New York David Lubars, chief creative officer, worldwide; Greg Hahn, chief creative officer, New York; Toygar Bazarkaya, executive creative director; Tom Kraemer, Jens Waernes, Scott Ed Rodgers, sr. creative directors; Josh Gold, Daniel Aykurt, creative directors; Don Marshall Wilhelmi, associate creative director/copywriter; Monty Pera, associate creative director/art director; Tom Mandel, copywriter; Zoe Kessler, art director; Brian Mitchell, executive producer; Georgiana Turner, associate producer; Rani Vaz, music producer. Production MJZ Nicolai Fuglsig, direcxtor; Natasha Braier, DP; Adam Gross, producer. Editorial Work Editorial Rich Orrick, editor; Adam Witten, Trevor Myers, assistant editors. Audio Post Sonic Union, Michael Marinelli, mixer. VFX The Mill Will Mok, producer; Richard Lyons, VFX lead Flame; Fergus McCall, colorist. Music Agoraphone Dawn Sutter-Mandell, Jasmine Flott, music supervisors. Song: “Lobby Call” by Law of the Least Effort.
Chipotle Mexican Grill has rolled out this animated short film, “Unfolded,” which showcases sustainable agriculture comparable to Chipotle’s Food With Integrity principles. Chipotle premiered the film last week as a national TV ad on Roblox to showcase the importance of the farming community that grows real ingredients like those served in Chipotle’s restaurants. Chipotle is billed as the first restaurant brand to unveil a national TV ad in the metaverse. Free entrees were given to the first 50,000 Chipotle Rewards members who viewed the ad on Roblox
In conjunction with the film and as part of the commitment it announced in 2021 to contribute $5 million to support young farmers, Chipotle is donating $2 million across four leading universities, The Ohio State University, Cal State Monterey Bay, Colorado State University and the University of Florida, to support the future of farming. These donations are funded from Chipotle’s initiative to contribute 5% of profits from its sales of Tractor Beverages to support farmers.
Inspired by the company’s purpose to Cultivate a Better World, “Unfolded” brings viewers through an animated world, diving into a Chipotle bag that unfolds into a paper world. The short film depicts industrial farms transformed into vibrant, polyculture farms with diverse and organic crops, symbolizing Chipotle’s efforts to support farmers who prioritize sustainable agricultural practices. The brand serves Responsibly Raised® proteins, and dairy from pasture-raised cows, as seen from an allegorical Chipotle truck moving through farmland on its way to its final destination. The film, created by Venables Bell & Partners and directed by Yves Geleyn via animation studio Hornet, ends with fresh, colorful produce being... Read More
