With one hand, NFL star wide receiver Larry Fitzgerald catches strongly thrown passes from quarterbacks Drew Brees, Colin Kaepernick and Andrew Look. With his other hand, Fitzgerald is using Visa Checkout–the easier way to pay online–to buy three of his personalized, autographed football jerseys for the frustrated quarterbacks.
Nicolai Fuglsig of MJZ directed the spot for BBDO New York.
Client Visa Checkout Agency BBDO New York David Lubars, chief creative officer, worldwide; Greg Hahn, chief creative officer, New York; Toygar Bazarkaya, executive creative director; Tom Kraemer, Jens Waernes, Scott Ed Rodgers, sr. creative directors; Josh Gold, Daniel Aykurt, creative directors; Don Marshall Wilhelmi, associate creative director/copywriter; Monty Pera, associate creative director/art director; Tom Mandel, copywriter; Zoe Kessler, art director; Brian Mitchell, executive producer; Georgiana Turner, associate producer; Rani Vaz, music producer. Production MJZ Nicolai Fuglsig, direcxtor; Natasha Braier, DP; Adam Gross, producer. Editorial Work Editorial Rich Orrick, editor; Adam Witten, Trevor Myers, assistant editors. Audio Post Sonic Union, Michael Marinelli, mixer. VFX The Mill Will Mok, producer; Richard Lyons, VFX lead Flame; Fergus McCall, colorist. Music Agoraphone Dawn Sutter-Mandell, Jasmine Flott, music supervisors. Song: “Lobby Call” by Law of the Least Effort.
This trailer promotes Charge Around The Globe, a new adventure docuseries that follows record-breaking traveler Lexie Limitless on an extraordinary journey to circumnavigate the globe in an electric vehicle--traveling over 30,000 kilometers across six continents, all in pursuit of one world record. The three-part series on Prime Video in the U.K. showcases the capabilities of modern electric vehicles while immersing viewers in the numerous experiences and challenges Lexie encounters throughout her journey. As she navigates various challenges throughout her trip, Charge Around the Globe serves as a testament to the spirit of exploration. Ford, Wieden+Kennedy London and WracK teamed on the series.
The documentary aims to address the primary concern hindering many consumers from transitioning to electric: doubts about the range and capability of electric vehicles. As a 120-year-old brand, Ford looked to its past as inspiration for the switch that’s taking place today. Over a century ago, pioneering explorer Aloha Wanderwell set off from Nice at the age of 16 to become the first woman to drive around the world in a Ford Model T. Now, in 2024, we get to see Lexie, the youngest person to visit every country in the world, take to the wheel of the electric Ford Explorer, reinventing that historic journey for a new generation. Along the way, she meets extraordinary people, navigates difficult terrains, and faces the challenges of a constantly evolving charging infrastructure that puts her to the test.
“Charge Around The Globe has been the ultimate test drive for our new electric Ford Explorer. We took on every kind of weather and road condition and dealt with just about every charging scenario. The journey embodies the true... Read More
