Drawing inspiration from Walt Whitman’s “Song of The Open Road” poem, this short film introduces us to a writer who too is seeking inspiration as he grapples with his latest work, which he shares in draft version with an interested waitress.
As the writer’s story unfolds–narrated by actor Josh Brolin–we see the opportunity for adventure on the open road, which dovetails with what one can experience in the new Volvo S90 luxury sedan.
Niclas Larsson directed via Anonymous Content/Iconoclast for agency Grey New York, with cinematography by Oscar-nominated Jeff Cronenweth, and music from Hollywood composer Dan Romer.
CreditsClient Volvo Agency Grey New York Andreas Dahlqvist, chief creative officer; Matt O’Rourke, executive creative director; Denise O’Blenes, art director; Walt Whitman, writer (poem “Song of the Open Road”). Production Iconoclast/Anonymous Niclas Larsson, director; Jeff Cronenweth, DP. Executive Production Townhouse Bennett McCarroll, Townhouse president; James McPherson, director of integrated production; Lauren Tuttman, Erik Iverson, producers; Jacob Herman, assistant producer; Josh Rabinowitz, director of music; Ben Dorenfeld, music producer. Editorial UpperCut Alvaro Del Val, editor. Music Dan Romer, composer. Original song: "The East and West Are Mine" Audio Post Heard City, New York Dan Flosdorf, mixer. Principal Talent John Meyer; Josh Brolin (voiceover).
The Best Work You May Never See: McCann NY, Director Christian Breslauer Sound Grande For New York Lottery
McCann New York launched a campaign for the New York Lottery which includes this music video-style spot directed by Christian Breslauer of London Alley. The :30 features a signature song, “Sounds Grande,” as we see our featured music video protagonist get into the lotto spirit thanks to the new GRANDE Scratch-Off Games (up to $3 million in cash prizes, and a chance drawing for one of 100 VIP trips to Billboard Latin Music Week in Miami). The new lotto games were designed by McCann Design, inspired by the colorful storefronts of New York bodegas. [video width="1920" height="1080" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/09/18010750/YNSL3561000H_NYL_SOUNDS-GRANDE_30_ENGLISH.mp4"][/video] Read More