Drawing inspiration from Walt Whitman’s “Song of The Open Road” poem, this short film introduces us to a writer who too is seeking inspiration as he grapples with his latest work, which he shares in draft version with an interested waitress.
As the writer’s story unfolds–narrated by actor Josh Brolin–we see the opportunity for adventure on the open road, which dovetails with what one can experience in the new Volvo S90 luxury sedan.
Niclas Larsson directed via Anonymous Content/Iconoclast for agency Grey New York, with cinematography by Oscar-nominated Jeff Cronenweth, and music from Hollywood composer Dan Romer.
CreditsClient Volvo Agency Grey New York Andreas Dahlqvist, chief creative officer; Matt O’Rourke, executive creative director; Denise O’Blenes, art director; Walt Whitman, writer (poem “Song of the Open Road”). Production Iconoclast/Anonymous Niclas Larsson, director; Jeff Cronenweth, DP. Executive Production Townhouse Bennett McCarroll, Townhouse president; James McPherson, director of integrated production; Lauren Tuttman, Erik Iverson, producers; Jacob Herman, assistant producer; Josh Rabinowitz, director of music; Ben Dorenfeld, music producer. Editorial UpperCut Alvaro Del Val, editor. Music Dan Romer, composer. Original song: "The East and West Are Mine" Audio Post Heard City, New York Dan Flosdorf, mixer. Principal Talent John Meyer; Josh Brolin (voiceover).
NHS England, M&C Saatchi UK, Director Tom Tagholm Team On PSA Highlighting The Overlooked Signs Of A Stroke
National Health Service (NHS) England has unveiled a multichannel campaign, “Act FAST,” to raise awareness of the individual signs of a stroke and get people to call 999 as soon as they suspect they may be experiencing any one symptom. The push, which is part of the ongoing “Help Us, Help You” campaign, was developed in partnership with M&C Saatchi UK.
The campaign depicts everyday situations where everything might seem relatively normal, but where there’s the sign of someone experiencing a stroke.
A key component of the campaign is this :30--directed by Tom Tagholm of Various Films--which sets up the idea that initially, a stroke might not seem like much, highlighting key symptoms: from struggling to use a paint roller, to not being able to smile when watching TV, to slurring your speech when reading a story to your grandchild. The PSA emphasizes that time is critical, ending with the line: “Face or arm or speech, at the first sign, it’s time to call 999.”
Jo Bacon, Group CEO, M&C Saatchi UK, said, “We want to ensure people take action on the first symptom, rather than waiting for more conclusive signs. To help them understand that even when everything seems normal, something serious might be happening.”
Matt Lee, executive creative director, M&C Saatchi UK, commented: “This is important work. We wanted to explore that precise moment when your world shifts, quietly yet powerfully, off its axis during a stroke. We highlight how a tiny external moment can actually be seismic—an extraordinary gear change, framed in a really ordinary way.”
Director Tagholm shared, “My Dad suffered a stroke a few years ago and was saved from the worst by acting quickly, and by the work of the NHS. So there’s... Read More