Volkswagen U.K. continues with its final film in the series to promote its long-standing support of independent cinemas throughout the U.K. Created by adam&eveDDB in London, the series consists of three cinematic short films, each portraying classic Hollywood movie genres with a Volkswagen car taking a lead role. Each spot shows Volkswagen’s innovative technology take a starring role, only to cause the drama to quickly unravel into farce.
This latest short is a takeoff on the movie Alien in which we see how VW’s hands-free boot opening comically breaks the suspense of the monster horror genre, demonstrating that while a VW innovation is great for everyday life, it’s not made for Hollywood.
VW’s “Alien” has debuted online and will also be showing in independent cinemas throughout the U.K.
Credits
Client Volkswagen UK Agency adam&eveDDB, London Ben Priest, chief creative officer; Ben Tollett, Richard Brim, executive creative directors; Matt Gay, John Long, creatives; Russell Hopson, group managing director; Louise Richardson, producer. Production Somesuch Nick Gordon, director; James Waters, producer. Editorial Final Cut Rick Russell, editor. Music Soundtree Postproduction Swiss & Electric Theatre Collective. Audio Post 750mph Sam Ashwell
Stain remover Vanish presents this emotional short film--created by BETC Havas, Sao Paulo, and produced by LOBO--that explores the profound consequences of bullying and highlights the importance of open conversations between parents and children. Titled The Bully Monster, the animated film premiered at the Maquinaria Festival in Rio de Janeiro on February 15 in a special edition featuring family-focused programming.
The filmโs protagonist is a boy who experiences bullying at school but keeps silent about his suffering. Isolation turns sadness into insecurity, creating invisible emotional scars that only grow in the absence of dialogue. When his mother notices stains on his uniform, these marks become the starting point for a revealing conversation. As words find space to make themselves heard, the stains begin to fade.
This initiative aligns with the Vanish Saves Your Uniform campaign, which, for the past three years during the back-to-school season, has engaged with parents by positioning the brand as a trusted partner in preserving school uniforms. This year, Vanish decided to broaden the conversation, bringing bullying into the debate as the real stain that can impact a childโs life.
The Bully Monster is being screened as preshow material in movie theaters starting February 20 and will also be available on streaming platforms and digital channels. In addition to the film, the campaign will include out-of-home activations and school initiatives through a partnership with Abrace โ Preventive Programs, the founding organization of the โBullying-Free Schoolsโ program, which has been equipping institutions with resources to combat school violence for 12 years.
โResearch indicates that stains on a uniform can... Read More
