Volkswagen U.K. continues with its final film in the series to promote its long-standing support of independent cinemas throughout the U.K. Created by adam&eveDDB in London, the series consists of three cinematic short films, each portraying classic Hollywood movie genres with a Volkswagen car taking a lead role. Each spot shows Volkswagen’s innovative technology take a starring role, only to cause the drama to quickly unravel into farce.
This latest short is a takeoff on the movie Alien in which we see how VW’s hands-free boot opening comically breaks the suspense of the monster horror genre, demonstrating that while a VW innovation is great for everyday life, it’s not made for Hollywood.
VW’s “Alien” has debuted online and will also be showing in independent cinemas throughout the U.K.
CreditsClient Volkswagen UK Agency adam&eveDDB, London Ben Priest, chief creative officer; Ben Tollett, Richard Brim, executive creative directors; Matt Gay, John Long, creatives; Russell Hopson, group managing director; Louise Richardson, producer. Production Somesuch Nick Gordon, director; James Waters, producer. Editorial Final Cut Rick Russell, editor. Music Soundtree Postproduction Swiss & Electric Theatre Collective. Audio Post 750mph Sam Ashwell
TBWA\Media Arts Lab, Directing Team Megaforce Weigh In On Tongue-in-Cheek Apple Film
Directed by Megaforce via production company Iconoclast for agency TBWAMedia Arts Lab in L.A., this Apple film titled "No Sweat" features a weightlifter effortlessly spinning and manipulating massive weights as if they were batons, metaphorically representing the ability of the M4 family of chips--M4, M4 Pro, and M4 Max--to handle the most demanding workloads with ease, all set to Des’ree’s famed music track “You Gotta Be.” [video width="1046" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/11/01112010/M4-chip-No-Sweat-Apple.mp4"][/video] Read More