Volkswagen U.K. continues with its final film in the series to promote its long-standing support of independent cinemas throughout the U.K. Created by adam&eveDDB in London, the series consists of three cinematic short films, each portraying classic Hollywood movie genres with a Volkswagen car taking a lead role. Each spot shows Volkswagen’s innovative technology take a starring role, only to cause the drama to quickly unravel into farce.
This latest short is a takeoff on the movie Alien in which we see how VW’s hands-free boot opening comically breaks the suspense of the monster horror genre, demonstrating that while a VW innovation is great for everyday life, it’s not made for Hollywood.
VW’s “Alien” has debuted online and will also be showing in independent cinemas throughout the U.K.