Nick Ball directed via production house Finch this anti-drunk driving PSA for the New Zealand Transport Agency (NZTA) out of agency Clemenger BBDO Wellington.
Told through a montage of reckless memories, the PSA reminds you of what you miss out on if you drink and drive. Titled “The Legend,” the spot targets a demographic Down Under known as the provincial male whose diversions include motorbiking, mud wrestling and banger racing. If he drinks and drives, he stands the chance of no longer being active in those pursuits.
Credits
Client New Zealand Transport Agency (NZTA) Agency Clemenger BBDO Wellington Production Finch Nick Ball, director; Camilla Mazzaferro, producer; Karen Bryson, exec producer; Lachlan Milne, ACS, DP; Neville Stevenson, production designer; Kylee Strathdee, costume designer. Editorial The Butchery Jo Scott, editor. Casting Catch Casting Color Trish Cahill, colorist. VFX Blockhead VFX Sound Design The Coopers.
Following World AIDS Day, which was celebrated on December 1, co-production companies Central Films and Freelance For track one man’s existential, and potentially career-altering, decision to “come out” as living with HIV in Spain in this public service spot titled “The HInVisible Celebrity.”
Out of agency Señora Rushmore for ViiV Healthcare Spain, in collaboration with GESIDA, SEISIDA, and Apoyo Positivo, the PSA--directed by Rodrigo García Sáiz via Central Films Spain--addresses the stigma against publicly living with HIV in Spanish society. In the more than 40 years since the first case of HIV appeared in Spain, no public figure in Spain has claimed to have HIV. Viiv Healthcare Spain asks, if there are 150,000 people with HIV in Spain (or approximately 1 in 300), why don’t we know anyone with HIV?
The central character, who dons a mask of television-pixelated anonymity, gives himself an introspective pep-talk ahead of announcing his status to the Spanish public. Along the way, he wonders what will become of his career, and reputation in general, even as he recognizes that his declaration could change Spain’s cultural landscape for the better and for all of those in Spain who live with HIV every day. As no public figure in Spain has ever announced living with HIV--due to fear of public rejection--this character realizes that such a role model could change that.
The character has already begun building social media awareness with his Instagram profile, @famosoinvihsible, which began cataloging his life as a public figure earlier this fall. Still, though, the figure either leaves himself out of the picture, faces away from the camera, or dons the pixelated mask associated with anonymous admission. “The HInVisible... Read More
