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    Nice and Company Scales Mountains For Crystal Geyser

    By SHOOTUpdated:No Comments3883 Views

    Conceived by San Francisco agency Nice & Company, this 30-second spot “From Here To There To You” for Crystal Geyser Alpine Spring Water used four DJI Ronin drones to capture dramatic footage from the Mount Shasta and Mount Whitney springs, eventually sweeping down to a young woman enjoying a bottle of the refreshing H20 on the beach.  

    “We decided to focus on the unique differentiator that Crystal Geyser offers in that the water is truly bottled directly at the source.  With so many water companies, you really don’t know what you’re getting, and we wanted to show the beauty of the majestic landscapes where Crystal Geyser water comes from,” said Nice & Company’s ECD Doug Finelli.

    Brendan Williams directed and shot the commercial via production house A Common Thread.

    Credits

    Client Crystal Geyser Agency Nice and Company, San Francisco Doug Finelli, executive creative director; Val Beckwith, sr. art director; Troy Courtney, producer. Production A Common Thread Brendan Williams, director/DP; Jason Richardson, line producer. Postproduction Troy Courtney, offline editor, compositor; Brian Collins, compositor. Sound Design Ross Batten Audio Post John Chominsky, mixer. Color Apache

    Media Type:Commercial: Television
    ScreenWork Categories:Commercial
    Video Tags:A Common ThreadNice & Company



    Top Spot of the Week: Hellmann’s Super Bowl Ad Reunites “When Harry Met Sally” Stars Meg Ryan and Billy Crystal

    Wednesday, January 29, 2025

    Hellmann’s Super Bowl commercial “When Sally Met Hellmann’s” brings together Billy Crystal and Meg Ryan--35 years after the 1980s’ hit rom-com When Harry Met Sally, evoking timeless flavor and nostalgia with the iconic line: “I’ll have what she’s having.” Reprising their beloved roles of Harry and Sally, the duo hilariously recreates the film’s unforgettable scene in Katz’s Delicatessen, with a deliciously creamy twist, thanks to Hellmann’s mayonnaise.

    The :30 commercial finds Sally sitting across from Harry, wearing his classic cable knit fisherman’s sweater, celebrating their anniversary over a traditional deli lunch. Sally is displeased with her turkey sandwich until she adds a generous squeeze of rich and creamy Hellmann’s mayonnaise that adds mind-blowing flavor so palpable that the rest of the patrons can’t help but notice. So much so, award-nominated actress and producer, Sydney Sweeney, takes notice, delivering the famous line, “I’ll Have What She’s Having.”

    This is a :60 version of the spot which was created by agency VML and directed by Jake Szymanski. (The :30 is slated to run during the second quarter of the Super Bowl.)

     

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