Dean Vargas of Motion Pantry directed this spot in which San Jose Sharks All-Star Logan Couture puts his hockey puck-shooting aim to the test, together with his eight-year-old friend Ryan. For four hours, the duo slaps shots at a garage door, chipping away until they have created a piece of art. Agency is Lowe Roche, Toronto.
Credits
Agency: Lowe Roche Sean Ohlenkamp, creative director; Matt Camara, art director; Jordan Gabriel, copywriter; Jonathan Daly, social media strategy.
Top Spot of the Week: Frédéric Planchon Directs “Play Has No Limits” For Sony PlayStation, adam&eveDDB
Directed by Frédéric Planchon of Academy Films for agency adam&eveDDB, this spot from Sony Interactive Entertainment for the PlayStation brand shows how much fun life can be when we take play seriously. The film takes you through an ordinary city as it transforms into play. From dustbins turning into basketball hoops and staircases converting into slides, PlayStation shows you that play is everywhere and in everything.
The action spotlights the joy and elation everyone can experience when they welcome PlayStation and a world of play into their lives.
Titled “PS5 | Play Has No Limits,” this film spotlights the joy and elation one can experience when they welcome PlayStation and a world of play into their life.
Framestore served as VFX/post studio.
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