The National Football League’s “The Start” shows Dante Culpepper taking it all in as he stands at midfield in the Los Angeles Memorial Coliseum. “So this is where it all started,” Culpepper says as he breathes the air and feels the grass of the historical venue, site of Super Bowl I and II, games to which we flash back. Then back in the present, the words “follow the road” appear on screen followed by “The road to Super Bowl Forty.”
Production Company: @radical.media Director, Tarsem; Executive Producer, Frank Scherma, Tommy Turtle; Director of Marketing, Chris Kim Editorial: Spot Welders Inc. Editor (LA), Robert Duffy; Editor (NY), Dick Gordon; Executive Producer, “Heather Kojima Visual Effects: Method Producer, Rachael Koch
PRETTYBIRD filmmaker Salomon Ligthelm reteams with English-Nigerian artist Little Simz on the conceptual and visually rich music video “Flood.”
Featuring Obongjayar & Moonchild Sanelly, “Flood” is a hyper-stylized meditation on materialism and its role in shaping culture.
Staying in a performance-based visual space, Ligthelm captures Little Simz in dramatic black and white. True to his signature photographic style--which borders on the edge of fine-art-like--the framing and texture of ‘Flood’ plays quite minimalist while the performances are equally playful and extravagant.
Ligthelm previously directed Little Simz’s 2021 award-winning music video “Introvert.”
Read More
