The National Football League’s “The Gym” begins with Jevon Kearse looking at a magazine in between sets at the gym. Suspense builds as a player with a Super Bowl ring boldly places his hand on Kearse’s shoulder. This move evokes flashback footage of Super Bowl XX that helps Kearse, whose team lost that game, realize a new fortitude to drive him forward on “The Road to Super Bowl Forty.”
Credits
Production Company: @radical.media Director, Tarsem; Executive Producer, Frank Scherma, Tommy Turtle; Director of Marketing, Chris Kim Editorial: Spot Welders Inc. Editor (LA), Robert Duffy; Editor (NY), Dick Gordon; Executive Producer, “Heather Kojima Visual Effects: Method Producer, Rachael Koch
PRETTYBIRD Director Salomon Ligthelm Reunites With Little Simz On “Flood” Music Video
PRETTYBIRD filmmaker Salomon Ligthelm reteams with English-Nigerian artist Little Simz on the conceptual and visually rich music video “Flood.”
Featuring Obongjayar & Moonchild Sanelly, “Flood” is a hyper-stylized meditation on materialism and its role in shaping culture.
Staying in a performance-based visual space, Ligthelm captures Little Simz in dramatic black and white. True to his signature photographic style--which borders on the edge of fine-art-like--the framing and texture of ‘Flood’ plays quite minimalist while the performances are equally playful and extravagant.
Ligthelm previously directed Little Simz’s 2021 award-winning music video “Introvert.”
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