In anticipation of the BBC’s coverage of the Tokyo Olympics 2020 across TV, radio and online, BBC Creative, the broadcaster’s in-house creative agency, teamed up with Nexus Studios and directorial collective Factory Fifteen to create a dynamic trail that magically reimagines the vibrant host city.
In the trail, Tokyo has been taken over by the Olympics with street signs, shops, an arcade, Gashapon parlour, a sport fanatics’ bedroom and a J-Pop music video all jam-packed with references to Olympic sports, athletes and even BBC presenters.
Working with Japanese artist and designer Fantasista Utamaro, the team carefully weaved over 50 “eastereggs moments,” made up of original and authentic artwork and animation, within the :60 trail. The film is set to original music by legendary anime composer Kenji Kawai (Ghost in the Shell, Avalon, Hyakkin).
Factory Fifteen, the directorial collective made up of Kibwe Tavares, Jonathan Gales and Paul Nicholls, shared in a joint statement: “Collaborating with the BBC to reimagine Tokyo for the 2020 Olympic Games has been a dream project. We love bringing places to life with a heightened sense of reality and fantasy, often using the environment as a character. It was amazing to re-interpret evocative Japanese scenes with the world’s biggest sports and athletes woven into the city through authentic design and storytelling.”
Credits
Client BBC Helen Rhodes, executive creative director; James Wood, head of production; James Cross, Tim Jones, creative directors; Rachel Miles, Michael Yik Xing Tsim, creatives; Sarah Bradbury, producer. Production Nexus Studios Factory Fifteen (Kibwe Tavares, Jonathan Gales, Paul Nicholls), directors; Fantasista Utamaro, creative director; Mike Bell, Judy Hill, exec producers; Isobel Conroy, sr. producer; Alan Traquair, shoot producer; Janine Carter, shoot production manager; Tony Miller, DP, London; Christopher Nicholls, DP, Tokyo; Sean Hogan, production designer, London; Gaku Narita (Indochina Productions), Tokyo line producer. J Pop Sequence–Dylan White, studio 2D lead; Sylvain Magne, Sim Marriott, Chiara Sgatti, 2-D animators (J-Pop); Duane Uba, 2D clean up; Nico Domerego, 3D generalist; Gareth Tredrea, Bethany Levy, additional 2D; David Slade, editor. Music Kenji Kawai, composer. Sound Factory Mark Hills VFX The Mill Mike Chapman, creative director; Fergal Hendrick, VFX supervisor/shoot supervisor/2D lead artist; Gemma Humphries, exec producer; Elle Lockhart, Kirsty Ratcliffe, Tarun Misra, Prithvi Poojari, Sourabh Dharampurikar, Vinay Puranik, producers; Ben Blundell, shoot supervisor/3D lead artist; Declan Andrews, Oscar Tornincasa, Rafael Vormittag, Laique Quraishi, Mohit Garg, Dilipan J, Adam Maynard, Richard Payne, Prajeesh E, Anuj Bhandari, Nikhil K M, AVV Suresh, 2D artists; Wesley Roblett, James Hansell, Paul Autric, Joao Pires, Thomas Craig, Vicky McIntyre, Andreas Graichen, Hannah Bahyan, Kate Gabrielova, Rachel Ward Katie Bates, Amit Das, Anil Sarki, Samarendra Lenka, 3D artists; Holly McLean, Jeanette Eiternes, finish artists; Tomas Muller, matte painting; David Neale, designer; Freya Barnsley, motion graphics; Alex Gregory, colorist; Elle Lockhart, color producer.
Johnnie Walker wraps up the year with an inspiring campaign that is a direct and bold response to those who would question the strength of women. Created by AlmapBBDO in São Paulo, Brazil, this anthem film--“Forte São Elas” (“Strong are the Women”) starring actress Alice Braga--references one of the most iconic productions in the brand’s history worldwide:”The Man Who Walked Around The World.”
Produced by Surreal Hotel Arts, directed by Lu Villaça, and featuring an original soundtrack by Cabaret Studio, “Forte São Elas” shows Braga walking as she describes how strength plays an essential role in the daily life of every woman. Whether facing stereotypes or countless other barriers, women are the masters of their own choices and stay true to their journeys.
“The campaign recognizes the emotional strength and resilience of every woman who faces and overcomes obstacles every day, and boldly challenges outdated stereotypes. And when they say that whisky is too strong for women, we will tell them: it’s the women who are strong,” said Andrea Rubim, head of marketing for Johnnie Walker.
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