Toby Trygg, executive creative director of OgilvyHealth, and freelance creative director Ace-Henry McEnroe teamed with director Sam O’Hare via Chimney on this PSA which turns an infamous mask wearer into a public service advocate.
The spot deploys humor–no preaching or fear mongering–to convey a life-saving message to New Yorkers: Wear a mask to help prevent transmission of COVID-19.
CreditsAgency OgilvyHealth Toby Trygg, executive creative director; Ace-Henry McEnroe, freelance creative director. Production Chimney Sam O’Hare, director; Jake Loonan, exec producer; Julie Hershan, head of production; Nicole Melius, head of post; Glenn Conte, director of editorial; Lez Rudge, colorist; Joel Myers, conform; Felix Thedeby, VFX. Sound Design/Mix Sonic Union Owen Shearer
The Best Work You May Never See: McCann NY, Director Christian Breslauer Sound Grande For New York Lottery
McCann New York launched a campaign for the New York Lottery which includes this music video-style spot directed by Christian Breslauer of London Alley. The :30 features a signature song, “Sounds Grande,” as we see our featured music video protagonist get into the lotto spirit thanks to the new GRANDE Scratch-Off Games (up to $3 million in cash prizes, and a chance drawing for one of 100 VIP trips to Billboard Latin Music Week in Miami). The new lotto games were designed by McCann Design, inspired by the colorful storefronts of New York bodegas. [video width="1920" height="1080" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/09/18010750/YNSL3561000H_NYL_SOUNDS-GRANDE_30_ENGLISH.mp4"][/video] Read More