The Mets’ mascot is sitting in a dugout whittling a giraffe out of wood. Seeming pleased with himself he stands it up next to a menagerie of wood figures he has also whittled. He then takes a bat and begins sanding it. The commercial ends with the screen going to black with the words “The excitement returns to Shea Stadium this Tuesday. And not a moment too soon. Mets vs. Nationals.”
Credits
Agency: Ogilvy & Mather Joe Johnson and Josh Tavlin, executive creative directors; Curtis Mueller, Mark Svartz, copywriters; Arturo Gigante, Josh Rosen, art directors; Carrie Simon, producer Production Company: Biscuit Filmworks Tim Godsall, director; Shawn Tessaro, executive producer; Shelby Ross, producer; Derek McKane, DP Editorial: Lost Planet Geoff Hounsell, editor; Betsy Beale, executive producer; Jean Lane, producer. Postproduction: Nice Shoes John Shea, online editor Audio: Sound Lounge Philip Loeb, audio post mixer
Top Spot of the Week: Hellmann’s Super Bowl Ad Reunites “When Harry Met Sally” Stars Meg Ryan and Billy Crystal
Hellmann’s Super Bowl commercial “When Sally Met Hellmann’s” brings together Billy Crystal and Meg Ryan--35 years after the 1980s’ hit rom-com When Harry Met Sally, evoking timeless flavor and nostalgia with the iconic line: “I’ll have what she’s having.” Reprising their beloved roles of Harry and Sally, the duo hilariously recreates the film’s unforgettable scene in Katz’s Delicatessen, with a deliciously creamy twist, thanks to Hellmann’s mayonnaise.
The :30 commercial finds Sally sitting across from Harry, wearing his classic cable knit fisherman’s sweater, celebrating their anniversary over a traditional deli lunch. Sally is displeased with her turkey sandwich until she adds a generous squeeze of rich and creamy Hellmann’s mayonnaise that adds mind-blowing flavor so palpable that the rest of the patrons can’t help but notice. So much so, award-nominated actress and producer, Sydney Sweeney, takes notice, delivering the famous line, “I’ll Have What She’s Having.”
This is a :60 version of the spot which was created by agency VML and directed by Jake Szymanski. (The :30 is slated to run during the second quarter of the Super Bowl.)
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