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    New York Lottery’s “No Hitter” From DDB NY

    By SHOOTUpdated:No Comments2444 Views

    Kenny Herzog of O Positive directed this spot in which a man surprises his wife by telling her he’s won the top NY Lotto scratch-off prize of $1 million. She is doubtful of this, and notes his history of never even coming close to “hitting” anything.

    He has missed hitting the broadside of a barn with a ball, missed a piñata with his eyes open and failed to hit himself out of a paper bag. After checking his ticket, they are delightfully surprised to find that, despite his previous bad luck, the husband actually did win. He then attempts to high-five his wife, but misses. She’s proud of him, anyway.

    Agency is DDB New York.

    Credits

    Client New York Lottery Agency DDB New York Rich Sharp, Mike Sullivan, group creative directors; Amanda Millwee, art director; Bobby Finger, copywriter; Walter Brindak, executive producer. Production O Positive Kenny Herzog, director. Editorial Fluid John Piccolo, editor.

    ScreenWork Categories:Commercial
    Video Tags:DDB New YorkO Positive



    Ford, W+K London, WracK Team On “Charge Around The Globe” Docuseries

    Thursday, November 21, 2024

    This trailer promotes Charge Around The Globe, a new adventure docuseries that follows record-breaking traveler Lexie Limitless on an extraordinary journey to circumnavigate the globe in an electric vehicle--traveling over 30,000 kilometers across six continents, all in pursuit of one world record. The three-part series on Prime Video in the U.K. showcases the capabilities of modern electric vehicles while immersing viewers in the numerous experiences and challenges Lexie encounters throughout her journey. As she navigates various challenges throughout her trip, Charge Around the Globe serves as a testament to the spirit of exploration. Ford, Wieden+Kennedy London and WracK teamed on the series.

    The documentary aims to address the primary concern hindering many consumers from transitioning to electric: doubts about the range and capability of electric vehicles. As a 120-year-old brand, Ford looked to its past as inspiration for the switch that’s taking place today. Over a century ago, pioneering explorer Aloha Wanderwell set off from Nice at the age of 16 to become the first woman to drive around the world in a Ford Model T. Now, in 2024, we get to see Lexie, the youngest person to visit every country in the world, take to the wheel of the electric Ford Explorer, reinventing that historic journey for a new generation. Along the way, she meets extraordinary people, navigates difficult terrains, and faces the challenges of a constantly evolving charging infrastructure that puts her to the test.

    “Charge Around The Globe has been the ultimate test drive for our new electric Ford Explorer. We took on every kind of weather and road condition and dealt with just about every charging scenario. The journey embodies the true... Read More

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