A series of recreational sports blunders are shown. A lady is hit on the head by her tennis partner’s ball. A bowling ball flies out of a bowler’s grasp, and hits his friend. A pool player hits his friend in the face with the cue ball. A narrator inquires: “Do you like to win? Are you bad at it?” Max A Million, the new scratch and win ticket from the New York lottery is less hazardous to these clumsy gamers and provides more chances of an actual win.
Credits
Agency: DDB New York Lee Garfinkel, chief creative officer, New York; Scott Grayson, creative director/copywriter; Rich Sharp, creative director/art director; Bob Nelson, director of broadcast production; Walter Brindak, executive producer; Stephanie Whitehead, producer Production Company: Crossroads Films Bruce Hurwit, director; Carole Hughes, executive producer; Carla Tate, producer; Manual Ruiz, DP Editorial: Crew Cuts Clayton Hemmert, editor; Michelle Bellass, producer. Postproduction: Company 3 New York,Buzz, Inc. Tim Masick, colorist,Peter Flack, online editor
Apple, Director Kim Gehrig Deploy Wiggle Man To Introduce iPhone 16e
This “Meet iPhone 16e” spot features a wiggle man dancing his heart out over his powerful new iPhone 16e.
Directed by Kim Gehrig via production house Somesuch for agency Apple Marcom, the ad also offers a first listen of “Talk,” Selena Gomez and Benny Blanco’s new song.
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