A series of recreational sports blunders are shown. A lady is hit on the head by her tennis partner’s ball. A bowling ball flies out of a bowler’s grasp, and hits his friend. A pool player hits his friend in the face with the cue ball. A narrator inquires: “Do you like to win? Are you bad at it?” Max A Million, the new scratch and win ticket from the New York lottery is less hazardous to these clumsy gamers and provides more chances of an actual win.
Credits
Agency: DDB New York Lee Garfinkel, chief creative officer, New York; Scott Grayson, creative director/copywriter; Rich Sharp, creative director/art director; Bob Nelson, director of broadcast production; Walter Brindak, executive producer; Stephanie Whitehead, producer Production Company: Crossroads Films Bruce Hurwit, director; Carole Hughes, executive producer; Carla Tate, producer; Manual Ruiz, DP Editorial: Crew Cuts Clayton Hemmert, editor; Michelle Bellass, producer. Postproduction: Company 3 New York,Buzz, Inc. Tim Masick, colorist,Peter Flack, online editor
House 337, Director Rosie May Bird Smith Take Us On A “Blind Date” For Current Account Switch Service
At the heart of this campaign for Pay.UK Current Account Switch Service (CASS) is a playful yet relatable narrative, brought to life in the hero TV commercial, “Blind Date.” Directed by Rosie May Bird Smith of Biscuit Filmworks for agency House 337, the spot follows a woman nervously meeting her blind date, only to discover the person waiting for her is someone you definitely wouldn’t want to meet on a blind date. The voiceover reassures: ”Blind dates. They’re a bit like switching bank accounts. You don’t want any surprises. That’s why we guarantee there won’t be any when you switch with the Current Account Switch Service.” “Everyone knows the pain of a bad date, the gut-churning realization you’ve texted your boss instead of your mate, and being stuck next to someone eating the world’s stinkiest lunch,” said Ross Newton, creative director, House 337, who added, “Life is a minefield of unwanted surprises, so coming up with the campaign idea was the easy part. The real challenge was deciding which situations to include and which to ditch. Sadly, these scenarios are all too relatable for us all, myself included.” [video width="1280" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2025/01/27172312/Current-Account-Switch-Service-Blind-Date.mp4"][/video] Read More
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