If your clothes are wrinkled and messy, people are more likely to assume you’re up to no good.
Especially if you happen to be a couple of grandparents emerging from a tiny hallway closet.
In a continuation of their “Wrinkles send the wrong message” campaign, Procter & Gamble’s multi-agency shop Woven Collaborative (with teams from Grey) has taken another look at all the negative misconceptions a messy outfit can create.
Directed by Chris Balmond of Station Film, this 30-second spot, “Pop Pop,” for Downy WrinkleGuard showcases an unfortunate miscommunication between a grandson and his grandparents doing some work in the hallway closet. Their wrinkled clothes send a message no grandchild ever wants to see and offers the anti-wrinkle product, Downy WrinkleGuard, as a solution to all of our wrinkled-outfit-woes.
CreditsClient Downy/P&G Agency Grey NY/Woven Collaborative John Patroulis, worldwide chief creative officer; Joe Mongognia, executive creative director; Lillian O’Connor, associate creative director/art director; Brett Simone, associate creative director/writer; Alyssa Gaddis, art director; Abigail Hoeflinger, writer. Executive Production Townhouse James McPherson, EVP, head of integrated production; Tania Salter, SVP, associate head of integrated production; Katy Hill, VP, executive producer; Samantha Alvarado, integrated producer; Kurt Steinke, Leland Drake, music producers. Production Station Film Chris Balmond, director; Stephen Orent, managing partner; Caroline Gibney, exec producer; Julie Lee, producer; Nigel Buck, DP. Editorial Arcade Edit Alison Mao, editor. Music/Sound Design Townhouse Studios Dante Desole, Justin Sloan, music/sound design. Color The Mill Fergus McCall, colorist. Finishing The Mill
The Best Work You May Never See: McCann NY, Director Christian Breslauer Sound Grande For New York Lottery
McCann New York launched a campaign for the New York Lottery which includes this music video-style spot directed by Christian Breslauer of London Alley. The :30 features a signature song, “Sounds Grande,” as we see our featured music video protagonist get into the lotto spirit thanks to the new GRANDE Scratch-Off Games (up to $3 million in cash prizes, and a chance drawing for one of 100 VIP trips to Billboard Latin Music Week in Miami). The new lotto games were designed by McCann Design, inspired by the colorful storefronts of New York bodegas. [video width="1920" height="1080" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/09/18010750/YNSL3561000H_NYL_SOUNDS-GRANDE_30_ENGLISH.mp4"][/video] Read More