Healthcare company WellPoint steps into the spotlight with The ABCs of Disease, a charmingly offbeat four-minute elementary school musical about ailments and maladies. The online film is the first ad for director Conor Byrne, a Hungry Man newcomer. A cast of kids and their sequined music teacher serenade us about everything from bacteria to diarrhea to tapeworms; it’s an extravaganza performed by gradeschoolers. Rokkan NY teamed with Byrne to create the piece, which aims to educate viewers, and drive traffic to Real-Health.com, Wellpoint’s informational online hub.
Credits
Client Wellpoint Agency Rokkan NY Kyle Seliger, producer; Brian Carley, sr. VP creative; Ariel Hammer, art director. Production Hungry Man Conor Byrne, director; Tyler Byrne, producer; John Lindley, DP; Rene Vas, production designer. Editorial Cosmo Street Craig Deardorff, editor.
Top Spot of the Week: Apple, TBWA\Media Arts Lab, Director C Prinz “Save the Music” To Celebrate Lunar New Year
This Tết (Vietnamese for Lunar New Year), Apple launches its second “Shot on iPhone” campaign for Vietnam, this year collaborating on a music video with chart topping Gen Z superstar, Wren Evans. Titled “Save the Music,” the music video was directed by C Prinz via production house SMUGGLER for TBWA\Media Arts Lab (Southeast Asia) and showcases the camera capabilities of the iPhone 16 Pro--shot by cinematographer Mike Altskan. “Save the Music” celebrates Evans’ love of music, pride in Vietnamese creativity and inspires others to follow that creative path. [video width="640" height="360" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2025/01/18180825/WREN-EVANS-CUU-LAY-AM-NHAC-OFFICIAL-MUSIC-VIDEO.mp4"][/video] Read More
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