Optimus and ONE at Optimus recently teamed with Chicago-based automotive branding agency 426 Inc. to direct, edit and finish a spot for the National Auto Parts Association (NAPA) website. “The Art of Braking”–directed by ONE at Optimus director Mark Pallman and cut by Optimus editor Jim Staskauskas–leverages 22 ReplayXD cameras mounted at various points on a Ford Mustang and a Ford 4 x 4 in action to capture the power and responsiveness of Reactive One๏ฟฝ performance brake rotors, sold at NAPA.
Credits
Production Company: ONE at Optimus Mark Pallman, director; Kipp Christiansen, exec producer; Craig Leffel, director of production; Drew Wehde, DP. Editorial: Optimus Jim Staskauskas, editor; Therese Hunsberger, Gretchen Praeger, exec producers/managing directors; Katie Smith, sr. associate producer; Dan Swierenga, assistant editor; Joel Signer, colorist; Jeff Greco, assistant colorist; Marina Bacci, sound designer; Scott Yurks, online editor; Matt Bregger, online assistant editor.
Top Spot of the Week: Frรฉdรฉric Planchon Directs “Play Has No Limits” For Sony PlayStation, adam&eveDDB
Directed by Frรฉdรฉric Planchon of Academy Films for agency adam&eveDDB, this spot from Sony Interactive Entertainment for the PlayStation brand shows how much fun life can be when we take play seriously. The film takes you through an ordinary city as it transforms into play. From dustbins turning into basketball hoops and staircases converting into slides, PlayStation shows you that play is everywhere and in everything.
The action spotlights the joy and elation everyone can experience when they welcome PlayStation and a world of play into their lives.
Titled โPS5 | Play Has No Limits,โ this film spotlights the joy and elation one can experience when they welcome PlayStation and a world of play into their life.
Framestore served as VFX/post studio.
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