Oh Yeah Wow’s Darcy Prendergast via Caviar Brussels directed this digital video for Grey London. We are taken through the decades as man’s grooming habits have changed dramatically–from the “Pepe Le Pew” mustache to the handle bar. We see these changes on the face of a single stationary guy (model Bobby Sabel).
Gillette has been there all along and has changed with the times over the past century. Now the brand, which has adapted to all the styles, has introduced Gillette BODY in response to the latest trend, body shaving. Gillette BODY is the brand’s first razor built for the terrain of the male body.
Credits
Client Gillette BODY Agency Grey London Will Adam, creative director; Dominic Butler, copywriter; Liam Riddler, art director; Emma Fasson, producer. Production Caviar Brussels Oh Yeah Wow, director; Geert De Wachter, producer; Steven Frederick, DP. Editorial Helena Overlaet-Michiels, editor.
Chipotle Mexican Grill has rolled out this animated short film, “Unfolded,” which showcases sustainable agriculture comparable to Chipotle’s Food With Integrity principles. Chipotle premiered the film last week as a national TV ad on Roblox to showcase the importance of the farming community that grows real ingredients like those served in Chipotle’s restaurants. Chipotle is billed as the first restaurant brand to unveil a national TV ad in the metaverse. Free entrees were given to the first 50,000 Chipotle Rewards members who viewed the ad on Roblox
In conjunction with the film and as part of the commitment it announced in 2021 to contribute $5 million to support young farmers, Chipotle is donating $2 million across four leading universities, The Ohio State University, Cal State Monterey Bay, Colorado State University and the University of Florida, to support the future of farming. These donations are funded from Chipotle’s initiative to contribute 5% of profits from its sales of Tractor Beverages to support farmers.
Inspired by the company’s purpose to Cultivate a Better World, “Unfolded” brings viewers through an animated world, diving into a Chipotle bag that unfolds into a paper world. The short film depicts industrial farms transformed into vibrant, polyculture farms with diverse and organic crops, symbolizing Chipotle’s efforts to support farmers who prioritize sustainable agricultural practices. The brand serves Responsibly Raised® proteins, and dairy from pasture-raised cows, as seen from an allegorical Chipotle truck moving through farmland on its way to its final destination. The film, created by Venables Bell & Partners and directed by Yves Geleyn via animation studio Hornet, ends with fresh, colorful produce being... Read More
