Graydon Sheppard of Soft Citizen directed this social media video which shows a would-be sales person at a department store being "helpful" to a customer, taking the pretty clothes she's gathered and directing her to a dressing room. However, upon opening the door, the female store employee pushes the woman outside–it turns out the door leads to a backstreet and locks automatically, leaving the customer stranded. Agency is john st.,
CreditsClient: Dixie Outlett Mall Agency: john st., Toronto. Stephen Jurisic, Angus Tucker, co-executive creative director/partners; Denver Eastman, art director; Jacob Greer, copywriter; Carrie Weston, producer. Production Company: Soft Citizen, Toronto Graydon Sheppard, director; Bobby Shore, cinematographer. Editorial: Bijou, Toronto. (no contact info) Melanie Hider, editor. Music: Song by Ariel and the Undertow Audio: Pirate Radio & TV
The Best Work You May Never See: McCann NY, Director Christian Breslauer Sound Grande For New York Lottery
McCann New York launched a campaign for the New York Lottery which includes this music video-style spot directed by Christian Breslauer of London Alley. The :30 features a signature song, “Sounds Grande,” as we see our featured music video protagonist get into the lotto spirit thanks to the new GRANDE Scratch-Off Games (up to $3 million in cash prizes, and a chance drawing for one of 100 VIP trips to Billboard Latin Music Week in Miami). The new lotto games were designed by McCann Design, inspired by the colorful storefronts of New York bodegas. [video width="1920" height="1080" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/09/18010750/YNSL3561000H_NYL_SOUNDS-GRANDE_30_ENGLISH.mp4"][/video] Read More