Shelley Lewis of Suneeva directed this Arby’s Canada spot which features a real person named Paul who talks about having witnessed more than 300 UFOs during his lifetime, including one only 150-200 feet above him that he could have hit with a rock. He also recalls at a young age being abducted by preying mantis-like creatures who carried him around. However, there are some things he doesn’t believe–like the existence of Arby’s new sandwich. Agency is Blammo, Toronto.
Credits
Production Company: Suneeva Shelley Lewis, director; Todd M. Duym, DP; Kristina Anzlinger, line producer. Editorial: Panic & Bob, Toronto Michelle Czukar, editor; Andrew Hobbs, online editor. Music: RMW Music
Top Spot of the Week: Hellmann’s Super Bowl Ad Reunites “When Harry Met Sally” Stars Meg Ryan and Billy Crystal
Hellmann’s Super Bowl commercial “When Sally Met Hellmann’s” brings together Billy Crystal and Meg Ryan--35 years after the 1980s’ hit rom-com When Harry Met Sally, evoking timeless flavor and nostalgia with the iconic line: “I’ll have what she’s having.” Reprising their beloved roles of Harry and Sally, the duo hilariously recreates the film’s unforgettable scene in Katz’s Delicatessen, with a deliciously creamy twist, thanks to Hellmann’s mayonnaise.
The :30 commercial finds Sally sitting across from Harry, wearing his classic cable knit fisherman’s sweater, celebrating their anniversary over a traditional deli lunch. Sally is displeased with her turkey sandwich until she adds a generous squeeze of rich and creamy Hellmann’s mayonnaise that adds mind-blowing flavor so palpable that the rest of the patrons can’t help but notice. So much so, award-nominated actress and producer, Sydney Sweeney, takes notice, delivering the famous line, “I’ll Have What She’s Having.”
This is a :60 version of the spot which was created by agency VML and directed by Jake Szymanski. (The :30 is slated to run during the second quarter of the Super Bowl.)
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