Shelley Lewis of Suneeva directed this Arby’s Canada spot which features a real person named Paul who talks about having witnessed more than 300 UFOs during his lifetime, including one only 150-200 feet above him that he could have hit with a rock. He also recalls at a young age being abducted by preying mantis-like creatures who carried him around. However, there are some things he doesn’t believe–like the existence of Arby’s new sandwich. Agency is Blammo, Toronto.
Credits
Production Company: Suneeva Shelley Lewis, director; Todd M. Duym, DP; Kristina Anzlinger, line producer. Editorial: Panic & Bob, Toronto Michelle Czukar, editor; Andrew Hobbs, online editor. Music: RMW Music
Top Spot of the Week: Frédéric Planchon Directs “Play Has No Limits” For Sony PlayStation, adam&eveDDB
Directed by Frédéric Planchon of Academy Films for agency adam&eveDDB, this spot from Sony Interactive Entertainment for the PlayStation brand shows how much fun life can be when we take play seriously. The film takes you through an ordinary city as it transforms into play. From dustbins turning into basketball hoops and staircases converting into slides, PlayStation shows you that play is everywhere and in everything.
The action spotlights the joy and elation everyone can experience when they welcome PlayStation and a world of play into their lives.
Titled “PS5 | Play Has No Limits,” this film spotlights the joy and elation one can experience when they welcome PlayStation and a world of play into their life.
Framestore served as VFX/post studio.
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