Sorrel Brae of Humble directed this web campaign in which each spot features an LGBT adult in a classroom setting, not only relating his or her life story and lessons learned but writing a synopsis of the main lesson on a chalkboard. In “Jana,” we meet a young woman whose lesson can prove valuable for LGBT teens, thus introducing us to the “Gay it forward” movement whereby adults can make a positive difference in youngsters’ lives. Agency is Deutsch New York.
Credits
Agency: Deutsch | New York Greg DiNoto, partner, chief creative officer; Rich Kolopeau, creative director Erin McHugh, copywriter; Art Boonklan, art director; Joe Calabrese, executive VP/director of broadcast production; Cheryl Masaitis, executive producer. Production Company: Humble Sorrel Brae, director; Alex Disenhof, DP; Persis Koch, exec producer; Dana Discordia, producer. Postproduction: The Mill, New York,Humble Patrick Burns, editor/colorist.,Rhys Stover, assistant/online editor Music: Human James Wells, arranger Audio: Sonic Union
ServicePlan, Director Niclas Larsson Take Us On A Far-flung Journey For Lufthansa
Lead agency Serviceplan’s new cross-media campaign for Lufthansa, “All it Takes is a Yes,” includes this short film which follows a protagonist who is magically transported from her daily office life to dream destinations with just a simple tap on the Lufthansa app. We accompany her on a wonderful journey, discovering inspiring local experiences along the way. We see her at a dumpling shop in Shanghai, swimming in the turquoise waters near Rio de Janeiro, grabbing a sandwich at a New York deli, exploring the bustling streets of Mumbai, dancing at a wedding party in Rome and marvelling at the desert in South Africa. Along the way she connects with a character who’s seemingly following her. Inspired by magical realism, director Niclas Larsson via production house Iconoclast has crafted a stunning visual journey that perfectly blends reality and dream. The campaign was developed and implemented by an international Serviceplan team under the creative lead of Serviceplan Germany chief creative officer Till Diestel, and global executive creative directors Erick Barrios Hernández and Wolfgang Warzilek. [video width="1280" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2025/01/22164533/All-it-takes-is-a-Yes.-Lufthansa.mp4"][/video] Read More
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