Psyop and AKQA teamed on this ominous announcement trailer for the game “Wolfenstein: The New Order” (from MachineGames and published by Bethesda Softworks). While the game isn’t slated for release until this fall, this teaser trailer is designed to whet appetites by depicting an alternate 1960s’ “Wolfenstein” reality universe where a Nazi war machine has taken over the world.
Credits
Agency: AKQA Michael Powell, Akira Takahashi, creative directors; Andy Haynes, sr. motion designer. Production Company: Psyop Psyop, director; Jon Saunders, creative director/designer; Lucia Grillo, exec producer; Jen Cadic, producer; Edward Laag, Kenesha Sneed, Ram Bhat, designers; Editor: Cass Vanini, editor; Robin Nishio, storyboard artist; Eban Byrne, lead technical director and VFX; Todd Akita, lead technical director; Pat Porter, Kitty Lin, Eric Chou, animation; Dan Fine, Bryan Eck, Jordan Harvey, modeling; Zed Bennett, rigging; Fabio Piparo, VFX; Jonah Friedman, Andy Gilbert, Keith Kim, Oliver Castle, Andy Hara, Brandi Diminio, Michelle Ko, lighting; Nick Tanner, lead compositor/Flame artist; Bo Kim, Tim Regan, Tobey Lindback, compositing. Music: COPILOT Strategic Music + Sound Jason Menkes, music producer; Ravi Krishnaswami, arranger Audio: COPILOT Strategic Music + Sound Ravi Krishnaswami, mixer.
Video Tags:AKQA
Top Spot of the Week: Hellmann’s Super Bowl Ad Reunites “When Harry Met Sally” Stars Meg Ryan and Billy Crystal
Hellmann’s Super Bowl commercial “When Sally Met Hellmann’s” brings together Billy Crystal and Meg Ryan--35 years after the 1980s’ hit rom-com When Harry Met Sally, evoking timeless flavor and nostalgia with the iconic line: “I’ll have what she’s having.” Reprising their beloved roles of Harry and Sally, the duo hilariously recreates the film’s unforgettable scene in Katz’s Delicatessen, with a deliciously creamy twist, thanks to Hellmann’s mayonnaise.
The :30 commercial finds Sally sitting across from Harry, wearing his classic cable knit fisherman’s sweater, celebrating their anniversary over a traditional deli lunch. Sally is displeased with her turkey sandwich until she adds a generous squeeze of rich and creamy Hellmann’s mayonnaise that adds mind-blowing flavor so palpable that the rest of the patrons can’t help but notice. So much so, award-nominated actress and producer, Sydney Sweeney, takes notice, delivering the famous line, “I’ll Have What She’s Having.”
This is a :60 version of the spot which was created by agency VML and directed by Jake Szymanski. (The :30 is slated to run during the second quarter of the Super Bowl.)
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