Using Google’s familiar exploration tools, 72andSunny and MediaMonks created a means to walk through the Destiny in-game locations on Moon, Mars and Venus.
This trailer gives people a taste of what can be found through this innovative mapping of a video game. Users can step through each area and discover useful lore, gameplay tips and even a few hidden real-world and in-game incentives along the way.
Activision will release the new Destiny game on September 9.
Client Activision Publishing Agency 72andSunny Glenn Cole, chief creative officer; John Boiler, CEO; Matt Jarvis, chief strategy officer; Frank Hahn, executive creative director; Tim Wolfe, creative director/writer; Peter Vattanatham, creative director/designer; Garrett Jones, lead designer; Ryan Iverson, writer; Vincent Barretto, designer; Chip Davis, UX designer; Mike Parseghian, group brand director; Eli Hoy, brand director; Morgan Murray, brand manager; Kirbee Fruehe, brand coordinator; Tom Dunlap, chief production officer; Heather Wischmann, director of interactive production; Eric Bixon, executive producer; Celeste Jones, sr. producer. Production MediaMonks Chris Herrebrugh, sr. project manager; Jouke Vuurmans, executive creative director; Brook Downton, exec producer; Ricco Arntz, lead developer; René Drieënhuizen, sr. frontend developer; Michiel Brinkers, Arjan van Wijk, sr. frontend architects; Edgar Post, sr. developer; Arthur Dam, sr. creative technologist; Kjegwan Leihitu, Elbert Niezen, sr. designers; Pierre Nelwan, animation team lead; Jeremy Woons, Maxwell Reed, animators; Dave van Luttervelt, sound designer; Wesley ter Haar, COO; Richard Nieuwenhuis, director of operations; Mart Kolthof, TD; Chase Sillevis, backend developer; Stefan Wagtmans, quality assurance manager; Daniel Comolli, quality assurance engineer.
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.
This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More
