Using Google’s familiar exploration tools, 72andSunny and MediaMonks created a means to walk through the Destiny in-game locations on Moon, Mars and Venus.
This trailer gives people a taste of what can be found through this innovative mapping of a video game. Users can step through each area and discover useful lore, gameplay tips and even a few hidden real-world and in-game incentives along the way.
Activision will release the new Destiny game on September 9.
Client Activision Publishing Agency 72andSunny Glenn Cole, chief creative officer; John Boiler, CEO; Matt Jarvis, chief strategy officer; Frank Hahn, executive creative director; Tim Wolfe, creative director/writer; Peter Vattanatham, creative director/designer; Garrett Jones, lead designer; Ryan Iverson, writer; Vincent Barretto, designer; Chip Davis, UX designer; Mike Parseghian, group brand director; Eli Hoy, brand director; Morgan Murray, brand manager; Kirbee Fruehe, brand coordinator; Tom Dunlap, chief production officer; Heather Wischmann, director of interactive production; Eric Bixon, executive producer; Celeste Jones, sr. producer. Production MediaMonks Chris Herrebrugh, sr. project manager; Jouke Vuurmans, executive creative director; Brook Downton, exec producer; Ricco Arntz, lead developer; René Drieënhuizen, sr. frontend developer; Michiel Brinkers, Arjan van Wijk, sr. frontend architects; Edgar Post, sr. developer; Arthur Dam, sr. creative technologist; Kjegwan Leihitu, Elbert Niezen, sr. designers; Pierre Nelwan, animation team lead; Jeremy Woons, Maxwell Reed, animators; Dave van Luttervelt, sound designer; Wesley ter Haar, COO; Richard Nieuwenhuis, director of operations; Mart Kolthof, TD; Chase Sillevis, backend developer; Stefan Wagtmans, quality assurance manager; Daniel Comolli, quality assurance engineer.
Stain remover Vanish presents this emotional short film--created by BETC Havas, Sao Paulo, and produced by LOBO--that explores the profound consequences of bullying and highlights the importance of open conversations between parents and children. Titled The Bully Monster, the animated film premiered at the Maquinaria Festival in Rio de Janeiro on February 15 in a special edition featuring family-focused programming.
The film’s protagonist is a boy who experiences bullying at school but keeps silent about his suffering. Isolation turns sadness into insecurity, creating invisible emotional scars that only grow in the absence of dialogue. When his mother notices stains on his uniform, these marks become the starting point for a revealing conversation. As words find space to make themselves heard, the stains begin to fade.
This initiative aligns with the Vanish Saves Your Uniform campaign, which, for the past three years during the back-to-school season, has engaged with parents by positioning the brand as a trusted partner in preserving school uniforms. This year, Vanish decided to broaden the conversation, bringing bullying into the debate as the real stain that can impact a child’s life.
The Bully Monster is being screened as preshow material in movie theaters starting February 20 and will also be available on streaming platforms and digital channels. In addition to the film, the campaign will include out-of-home activations and school initiatives through a partnership with Abrace – Preventive Programs, the founding organization of the “Bullying-Free Schools” program, which has been equipping institutions with resources to combat school violence for 12 years.
“Research indicates that stains on a uniform can... Read More
