Using Google’s familiar exploration tools, 72andSunny and MediaMonks created a means to walk through the Destiny in-game locations on Moon, Mars and Venus.
This trailer gives people a taste of what can be found through this innovative mapping of a video game. Users can step through each area and discover useful lore, gameplay tips and even a few hidden real-world and in-game incentives along the way.
Activision will release the new Destiny game on September 9.
CreditsClient Activision Publishing Agency 72andSunny Glenn Cole, chief creative officer; John Boiler, CEO; Matt Jarvis, chief strategy officer; Frank Hahn, executive creative director; Tim Wolfe, creative director/writer; Peter Vattanatham, creative director/designer; Garrett Jones, lead designer; Ryan Iverson, writer; Vincent Barretto, designer; Chip Davis, UX designer; Mike Parseghian, group brand director; Eli Hoy, brand director; Morgan Murray, brand manager; Kirbee Fruehe, brand coordinator; Tom Dunlap, chief production officer; Heather Wischmann, director of interactive production; Eric Bixon, executive producer; Celeste Jones, sr. producer. Production MediaMonks Chris Herrebrugh, sr. project manager; Jouke Vuurmans, executive creative director; Brook Downton, exec producer; Ricco Arntz, lead developer; René Drieënhuizen, sr. frontend developer; Michiel Brinkers, Arjan van Wijk, sr. frontend architects; Edgar Post, sr. developer; Arthur Dam, sr. creative technologist; Kjegwan Leihitu, Elbert Niezen, sr. designers; Pierre Nelwan, animation team lead; Jeremy Woons, Maxwell Reed, animators; Dave van Luttervelt, sound designer; Wesley ter Haar, COO; Richard Nieuwenhuis, director of operations; Mart Kolthof, TD; Chase Sillevis, backend developer; Stefan Wagtmans, quality assurance manager; Daniel Comolli, quality assurance engineer.
Top Spot of the Week: iPhone 16, Director David Shane “Write Smarter” With Apple Intelligence
Created by Apple’s in-house agency and directed by David Shane of production company O Positive, this commercial is one of two which continues the Apple Intelligence campaign for the iPhone 16.
Apple Intelligence is the personal intelligence system that can make users look, feel and be smarter. In the case of this “Write smarter” ad, we meet an office worker who leverages Apple Intelligence on his iPhone 16 Pro to dramatically improve his barely literate email to one that is professional, concise and has a measure of eloquence--much to the surprise and amazement of his boss.
This slice of office life highlights the value of key Apple Intelligence upgrades, including Writing Tools which work wonders with the quality of how one communicates and connects with others.
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