Using Google’s familiar exploration tools, 72andSunny and MediaMonks created a means to walk through the Destiny in-game locations on Moon, Mars and Venus.
This trailer gives people a taste of what can be found through this innovative mapping of a video game. Users can step through each area and discover useful lore, gameplay tips and even a few hidden real-world and in-game incentives along the way.
Activision will release the new Destiny game on September 9.
Client Activision Publishing Agency 72andSunny Glenn Cole, chief creative officer; John Boiler, CEO; Matt Jarvis, chief strategy officer; Frank Hahn, executive creative director; Tim Wolfe, creative director/writer; Peter Vattanatham, creative director/designer; Garrett Jones, lead designer; Ryan Iverson, writer; Vincent Barretto, designer; Chip Davis, UX designer; Mike Parseghian, group brand director; Eli Hoy, brand director; Morgan Murray, brand manager; Kirbee Fruehe, brand coordinator; Tom Dunlap, chief production officer; Heather Wischmann, director of interactive production; Eric Bixon, executive producer; Celeste Jones, sr. producer. Production MediaMonks Chris Herrebrugh, sr. project manager; Jouke Vuurmans, executive creative director; Brook Downton, exec producer; Ricco Arntz, lead developer; René Drieënhuizen, sr. frontend developer; Michiel Brinkers, Arjan van Wijk, sr. frontend architects; Edgar Post, sr. developer; Arthur Dam, sr. creative technologist; Kjegwan Leihitu, Elbert Niezen, sr. designers; Pierre Nelwan, animation team lead; Jeremy Woons, Maxwell Reed, animators; Dave van Luttervelt, sound designer; Wesley ter Haar, COO; Richard Nieuwenhuis, director of operations; Mart Kolthof, TD; Chase Sillevis, backend developer; Stefan Wagtmans, quality assurance manager; Daniel Comolli, quality assurance engineer.
Johnnie Walker wraps up the year with an inspiring campaign that is a direct and bold response to those who would question the strength of women. Created by AlmapBBDO in São Paulo, Brazil, this anthem film--“Forte São Elas” (“Strong are the Women”) starring actress Alice Braga--references one of the most iconic productions in the brand’s history worldwide:”The Man Who Walked Around The World.” Produced by Surreal Hotel Arts, directed by Lu Villaça, and featuring an original soundtrack by Cabaret Studio, “Forte São Elas” shows Braga walking as she describes how strength plays an essential role in the daily life of every woman. Whether facing stereotypes or countless other barriers, women are the masters of their own choices and stay true to their journeys. “The campaign recognizes the emotional strength and resilience of every woman who faces and overcomes obstacles every day, and boldly challenges outdated stereotypes. And when they say that whisky is too strong for women, we will tell them: it’s the women who are strong,” said Andrea Rubim, head of marketing for Johnnie Walker. [video width="1280" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/12/19005421/Johnnie-Walker-StrongAreTheWomen-1.mp4"][/video] Read More
