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    New Short: Unstoppable Foundation’s “Believe”

    By SHOOTUpdated:No Comments1531 Views

    A boy dreams of what the world should be with all kids having the right to learn, dream and flourish. Vignettes of children in various parts of the world underscore the untapped potential that exists to change the world for the better.

    Narration by recording artist Brandy Norwood affirms that youngsters deserve opportunities, education, clean water, sound nutrition and healthcare. James Lipetzky of Foundation Content directed and edited  this short film which played at a gala fundraising event for the Unstoppable Foundation.

    Credits

    Client Cynthia Kersey/Unstoppable Foundation Production/Creative/Post Foundation Content James Lipetzky, director/editor; Samantha Hart, creative director/writer; Ari Sherman, writer; Andy Patch, DP; Matthew Goodhue, producer; Jamey Clouse, special effects; Jake Blackstone, color.

    Genre:Vignettes
    Media Type:Film: Short
    Screenwork Type:Best Work



    Top Spot of the Week: John Lewis’ “The Gifting Hour” Directed By Francois Rousselet For Saatchi & Saatchi UK

    Friday, November 22, 2024

    The 2024 Christmas ad from John Lewis department stores has arrived. This year’s much anticipated TV commercial, continuing the Xmas tradition of John Lewis, is the two-minute “The Gifting Hour" created by Saatchi & Saatchi UK and directed by Francois Rousselet via production house Riff Raff.

    In the ad, the heroine, Sally, has left it a little late to find the right gift for her sister this year and races into a John Lewis store at closing time. Falling through a rack of dresses, she enters a fantastical world. We first see her stumbling out of the wardrobe in the attic of her childhood home and from here we are taken on a whimsical journey through her memories as she searches for the ultimate present, against the clock.

    Returning to the store and back to reality she has found the perfect gift, ready and wrapped. Sally then heads outside and has a special moment with her sister who will be the gift’s recipient. As they walk away we see her sister reflected in the John Lewis window as the child from her memories.

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