The Toyota Europe team at Saatchi & Saatchi has launched a Pan-European campaign for Toyota Yaris Hybrid. Called “The Musical City,” the campaign shows that driving the new Yaris Hybrid makes drivers so happy that they feel compelled to sing.
For this centerpiece film for the campaign, the center of Prague was into a playlist by replacing the street names with song titles. The Yaris hybrid stereo was connected to the GPS system and each time the car drove onto a different street, it triggered a new song according to the name of that street. The drivers had the opportunity to choose what to sing by choosing which route to drive. The best performers were selected to appear in the short which is being shown in Poland, UK, Czech Republic, Sweden, France, Hungary, Italy, Denmark, Germany and Spain.
The short was directed by Jamie Rafn of Smuggler.
CreditsClient Toyota Europe Agency Saatchi & Saatchi Europe Mondi Howards, Marie Hughes, producers; Theresa Risdon, business leader. Production Smuggler Jamie Rafn, director; Brendan Galvin, DP; Ray Leakey, producer. Production Services Unit and Sofa. Post Essence
NHS England, M&C Saatchi UK, Director Tom Tagholm Team On PSA Highlighting The Overlooked Signs Of A Stroke
National Health Service (NHS) England has unveiled a multichannel campaign, “Act FAST,” to raise awareness of the individual signs of a stroke and get people to call 999 as soon as they suspect they may be experiencing any one symptom. The push, which is part of the ongoing “Help Us, Help You” campaign, was developed in partnership with M&C Saatchi UK.
The campaign depicts everyday situations where everything might seem relatively normal, but where there’s the sign of someone experiencing a stroke.
A key component of the campaign is this :30--directed by Tom Tagholm of Various Films--which sets up the idea that initially, a stroke might not seem like much, highlighting key symptoms: from struggling to use a paint roller, to not being able to smile when watching TV, to slurring your speech when reading a story to your grandchild. The PSA emphasizes that time is critical, ending with the line: “Face or arm or speech, at the first sign, it’s time to call 999.”
Jo Bacon, Group CEO, M&C Saatchi UK, said, “We want to ensure people take action on the first symptom, rather than waiting for more conclusive signs. To help them understand that even when everything seems normal, something serious might be happening.”
Matt Lee, executive creative director, M&C Saatchi UK, commented: “This is important work. We wanted to explore that precise moment when your world shifts, quietly yet powerfully, off its axis during a stroke. We highlight how a tiny external moment can actually be seismic—an extraordinary gear change, framed in a really ordinary way.”
Director Tagholm shared, “My Dad suffered a stroke a few years ago and was saved from the worst by acting quickly, and by the work of the NHS. So there’s... Read More