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    New Short: Toyota Yaris Hybrid’s “The Musical City”

    By SHOOTUpdated:No Comments2472 Views

    The Toyota Europe team at Saatchi & Saatchi has launched a Pan-European campaign for Toyota Yaris Hybrid. Called “The Musical City,” the campaign shows that driving the new Yaris Hybrid makes drivers so happy that they feel compelled to sing.

    For this centerpiece film for the campaign, the center of Prague was into a playlist by replacing the street names with song titles.  The Yaris hybrid stereo was connected to the GPS system and each time the car drove onto a different street, it triggered a new song according to the name of that street.  The drivers had the opportunity to choose what to sing by choosing which route to drive.  The best performers were selected to appear in the short which is being shown in Poland, UK, Czech Republic, Sweden, France, Hungary, Italy, Denmark, Germany and Spain.

    The short was directed by Jamie Rafn of Smuggler.

    Credits

    Client Toyota Europe Agency Saatchi & Saatchi Europe Mondi Howards, Marie Hughes, producers; Theresa Risdon, business leader. Production Smuggler Jamie Rafn, director; Brendan Galvin, DP; Ray Leakey, producer. Production Services Unit and Sofa. Post Essence

    Video Tags:Jamie RafnSaatchiSmugglerToyota Yaris



    Top Spot of the Week: AlmapBBDO, Director Lu Villaca Team On A Show Of Strength For Women and Johnnie Walker

    Thursday, December 19, 2024

    Johnnie Walker wraps up the year with an inspiring campaign that is a direct and bold response to those who would question the strength of women. Created by AlmapBBDO in São Paulo, Brazil, this anthem film--“Forte São Elas” (“Strong are the Women”) starring actress Alice Braga--references one of the most iconic productions in the brand’s history worldwide:”The Man Who Walked Around The World.” Produced by Surreal Hotel Arts, directed by Lu Villaça, and featuring an original soundtrack by Cabaret Studio, “Forte São Elas” shows Braga walking as she describes how strength plays an essential role in the daily life of every woman. Whether facing stereotypes or countless other barriers, women are the masters of their own choices and stay true to their journeys. “The campaign recognizes the emotional strength and resilience of every woman who faces and overcomes obstacles every day, and boldly challenges outdated stereotypes. And when they say that whisky is too strong for women, we will tell them: it’s the women who are strong,” said Andrea Rubim, head of marketing for Johnnie Walker. [video width="1280" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/12/19005421/Johnnie-Walker-StrongAreTheWomen-1.mp4"][/video] Read More

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