Supply & Demand director David Holm has created Tesla Motor’s first experimental film, a client-direct project, promoting the company’s fully electric luxury sedan.
Pacing, sound design and visuals blend together as we open on an epic journey through space and time. Abstract and beautiful, the film unveils Tesla’s birth from the ether of the universe, arriving on earth to harness the energy of the cosmos and bring electricity to a barren world.
The birth of a sustainable, powerful energy from the reaches of space to represent Tesla’s sedan vibrated with Holm from the outset: “Tesla is powered by a clean energy source,” said Holm. “I wanted to show it arriving from out of this world with the power and effectiveness of a muscle car–but it’s purely electric. It’s also a design piece, far more stark and bold than regular auto advertising.”
Shot over two days on location at Soggy Dry Lake, California, Holm captured the Tesla’s sleek lines on multiple formats, primarily RED alongside Panasonic’s GH3, while a Canon C300 mounted to the sedan plus an old Russian 16mm hand crank camera secured a cross section of textures to take into post.
CreditsClient Tesla Production Supply & Demand David Holm, director/DP; Tim Case, exec producer. Editorial Work Post, NY Ben Jordan, editor. Sound Design Wave Studios, London. Joe Mount, sound designer.
NHS England, M&C Saatchi UK, Director Tom Tagholm Team On PSA Highlighting The Overlooked Signs Of A Stroke
National Health Service (NHS) England has unveiled a multichannel campaign, “Act FAST,” to raise awareness of the individual signs of a stroke and get people to call 999 as soon as they suspect they may be experiencing any one symptom. The push, which is part of the ongoing “Help Us, Help You” campaign, was developed in partnership with M&C Saatchi UK.
The campaign depicts everyday situations where everything might seem relatively normal, but where there’s the sign of someone experiencing a stroke.
A key component of the campaign is this :30--directed by Tom Tagholm of Various Films--which sets up the idea that initially, a stroke might not seem like much, highlighting key symptoms: from struggling to use a paint roller, to not being able to smile when watching TV, to slurring your speech when reading a story to your grandchild. The PSA emphasizes that time is critical, ending with the line: “Face or arm or speech, at the first sign, it’s time to call 999.”
Jo Bacon, Group CEO, M&C Saatchi UK, said, “We want to ensure people take action on the first symptom, rather than waiting for more conclusive signs. To help them understand that even when everything seems normal, something serious might be happening.”
Matt Lee, executive creative director, M&C Saatchi UK, commented: “This is important work. We wanted to explore that precise moment when your world shifts, quietly yet powerfully, off its axis during a stroke. We highlight how a tiny external moment can actually be seismic—an extraordinary gear change, framed in a really ordinary way.”
Director Tagholm shared, “My Dad suffered a stroke a few years ago and was saved from the worst by acting quickly, and by the work of the NHS. So there’s... Read More