“Be David” is a public service short crafted by creative collective Wander in collaboration with Oxfam America. Using its signature Syncopated Storytelling℠, Wander created an information-rich narrative that blends enthusiasm and a touch of humor to activate viewers to champion for change with Oxfam America. In other words: find their inner David.
The “Be David” project highlights the story of Ghana’s Joanna Manu, who attended a training session sponsored by Oxfam America and stood up against land threats and environmental hazards wrought by an open pit gold mining company. The larger message–that we all have inner power to influence and make change–is conveyed with Wander’s Syncopated Storytelling approach using quick cuts, graphic design, and unexpected imagery to punctuate the film’s voiceover narration with warmth and humor.
“Be David” was directed and edited by Wander Collective’s Aaron Weber. Weber co-wrote with Scott Keneally.
Client Oxfam America Jane Humber, creative director. Production/Creative Wander Aaron Weber, creative director/director/editor/co-writer; Scott Keneally, co-writer; Cryssy Cheun, designer. Audio The Ski Team, sound design/audio mix.
NHS England, M&C Saatchi UK, Director Tom Tagholm Team On PSA Highlighting The Overlooked Signs Of A Stroke
National Health Service (NHS) England has unveiled a multichannel campaign, “Act FAST,” to raise awareness of the individual signs of a stroke and get people to call 999 as soon as they suspect they may be experiencing any one symptom. The push, which is part of the ongoing “Help Us, Help You” campaign, was developed in partnership with M&C Saatchi UK.
The campaign depicts everyday situations where everything might seem relatively normal, but where there’s the sign of someone experiencing a stroke.
A key component of the campaign is this :30--directed by Tom Tagholm of Various Films--which sets up the idea that initially, a stroke might not seem like much, highlighting key symptoms: from struggling to use a paint roller, to not being able to smile when watching TV, to slurring your speech when reading a story to your grandchild. The PSA emphasizes that time is critical, ending with the line: “Face or arm or speech, at the first sign, it’s time to call 999.”
Jo Bacon, Group CEO, M&C Saatchi UK, said, “We want to ensure people take action on the first symptom, rather than waiting for more conclusive signs. To help them understand that even when everything seems normal, something serious might be happening.”
Matt Lee, executive creative director, M&C Saatchi UK, commented: “This is important work. We wanted to explore that precise moment when your world shifts, quietly yet powerfully, off its axis during a stroke. We highlight how a tiny external moment can actually be seismic—an extraordinary gear change, framed in a really ordinary way.”
Director Tagholm shared, “My Dad suffered a stroke a few years ago and was saved from the worst by acting quickly, and by the work of the NHS. So there’s... Read More