This charming short from The Martin Agency and its in-house production/animation studio Hue&Cry tells us the story of where the Oreo Mini comes from while reminding viewers not to overlook things just because they are small–such as the easy-to-miss roadside Mel’s Mini Mini Mart.
Brig White and Evan Parsons of Hue&Cry directed the piece. The Martin Agency’s in-house post shop, Running With Scissors, handled the editorial, with Mark Myers as editor.
CreditsClient Oreo Agency The Martin Agency, Richmond, Va. Joe Alexander, chief creative officer; Jorge Calleja, sr. VP/global group creative director; Danny Robinson, sr. VP/creative director; David Muhlenfeld, VP/creative director; Magnus Hierta, creative director; Brig White, associate creative director; Steve Humble, executive producer; Andrew Campbell, producer; Maggie Shifflett, jr. producer; Gigi Jordan, strategic planner. Production Hue&Cry, Richmond, Va. Brig White, Evan Parsons, directors; Topher Osborn, DP; Scott Friske, exec producer; Katherine Leatherwood, sr. producer. Editorial Running With Scissors, Richmond, Va. Mark Myers, editor; Danny Reidy, assistant editor; Scott Friske, exec producer; Chris Hagen, Flame artist. Post Company 3, Santa Monica, Calif. Beau Leon, colorist. Animation Hue&Cry Magnus Hierta, creative director; Evan Parsons, associate creative director; Scott Friske, exec producer; Brian Creech, head of production; Matt Deans, Ryan Musselman, designers. Music Duotone NY Audio Post Rainmaker Studios, Richmond, Va. Jeff McManus, engineer/mixer. Performers Marty Sidman, voiceover; Britta Kelley, Mike Kelley, Jane White, Macy White.
NHS England, M&C Saatchi UK, Director Tom Tagholm Team On PSA Highlighting The Overlooked Signs Of A Stroke
National Health Service (NHS) England has unveiled a multichannel campaign, “Act FAST,” to raise awareness of the individual signs of a stroke and get people to call 999 as soon as they suspect they may be experiencing any one symptom. The push, which is part of the ongoing “Help Us, Help You” campaign, was developed in partnership with M&C Saatchi UK.
The campaign depicts everyday situations where everything might seem relatively normal, but where there’s the sign of someone experiencing a stroke.
A key component of the campaign is this :30--directed by Tom Tagholm of Various Films--which sets up the idea that initially, a stroke might not seem like much, highlighting key symptoms: from struggling to use a paint roller, to not being able to smile when watching TV, to slurring your speech when reading a story to your grandchild. The PSA emphasizes that time is critical, ending with the line: “Face or arm or speech, at the first sign, it’s time to call 999.”
Jo Bacon, Group CEO, M&C Saatchi UK, said, “We want to ensure people take action on the first symptom, rather than waiting for more conclusive signs. To help them understand that even when everything seems normal, something serious might be happening.”
Matt Lee, executive creative director, M&C Saatchi UK, commented: “This is important work. We wanted to explore that precise moment when your world shifts, quietly yet powerfully, off its axis during a stroke. We highlight how a tiny external moment can actually be seismic—an extraordinary gear change, framed in a really ordinary way.”
Director Tagholm shared, “My Dad suffered a stroke a few years ago and was saved from the worst by acting quickly, and by the work of the NHS. So there’s... Read More