This charming short from The Martin Agency and its in-house production/animation studio Hue&Cry tells us the story of where the Oreo Mini comes from while reminding viewers not to overlook things just because they are small–such as the easy-to-miss roadside Mel’s Mini Mini Mart.
Brig White and Evan Parsons of Hue&Cry directed the piece. The Martin Agency’s in-house post shop, Running With Scissors, handled the editorial, with Mark Myers as editor.
Client Oreo Agency The Martin Agency, Richmond, Va. Joe Alexander, chief creative officer; Jorge Calleja, sr. VP/global group creative director; Danny Robinson, sr. VP/creative director; David Muhlenfeld, VP/creative director; Magnus Hierta, creative director; Brig White, associate creative director; Steve Humble, executive producer; Andrew Campbell, producer; Maggie Shifflett, jr. producer; Gigi Jordan, strategic planner. Production Hue&Cry, Richmond, Va. Brig White, Evan Parsons, directors; Topher Osborn, DP; Scott Friske, exec producer; Katherine Leatherwood, sr. producer. Editorial Running With Scissors, Richmond, Va. Mark Myers, editor; Danny Reidy, assistant editor; Scott Friske, exec producer; Chris Hagen, Flame artist. Post Company 3, Santa Monica, Calif. Beau Leon, colorist. Animation Hue&Cry Magnus Hierta, creative director; Evan Parsons, associate creative director; Scott Friske, exec producer; Brian Creech, head of production; Matt Deans, Ryan Musselman, designers. Music Duotone NY Audio Post Rainmaker Studios, Richmond, Va. Jeff McManus, engineer/mixer. Performers Marty Sidman, voiceover; Britta Kelley, Mike Kelley, Jane White, Macy White.
Stain remover Vanish presents this emotional short film--created by BETC Havas, Sao Paulo, and produced by LOBO--that explores the profound consequences of bullying and highlights the importance of open conversations between parents and children. Titled The Bully Monster, the animated film premiered at the Maquinaria Festival in Rio de Janeiro on February 15 in a special edition featuring family-focused programming.
The film’s protagonist is a boy who experiences bullying at school but keeps silent about his suffering. Isolation turns sadness into insecurity, creating invisible emotional scars that only grow in the absence of dialogue. When his mother notices stains on his uniform, these marks become the starting point for a revealing conversation. As words find space to make themselves heard, the stains begin to fade.
This initiative aligns with the Vanish Saves Your Uniform campaign, which, for the past three years during the back-to-school season, has engaged with parents by positioning the brand as a trusted partner in preserving school uniforms. This year, Vanish decided to broaden the conversation, bringing bullying into the debate as the real stain that can impact a child’s life.
The Bully Monster is being screened as preshow material in movie theaters starting February 20 and will also be available on streaming platforms and digital channels. In addition to the film, the campaign will include out-of-home activations and school initiatives through a partnership with Abrace – Preventive Programs, the founding organization of the “Bullying-Free Schools” program, which has been equipping institutions with resources to combat school violence for 12 years.
“Research indicates that stains on a uniform can... Read More
