This charming short from The Martin Agency and its in-house production/animation studio Hue&Cry tells us the story of where the Oreo Mini comes from while reminding viewers not to overlook things just because they are small–such as the easy-to-miss roadside Mel’s Mini Mini Mart.
Brig White and Evan Parsons of Hue&Cry directed the piece. The Martin Agency’s in-house post shop, Running With Scissors, handled the editorial, with Mark Myers as editor.
Client Oreo Agency The Martin Agency, Richmond, Va. Joe Alexander, chief creative officer; Jorge Calleja, sr. VP/global group creative director; Danny Robinson, sr. VP/creative director; David Muhlenfeld, VP/creative director; Magnus Hierta, creative director; Brig White, associate creative director; Steve Humble, executive producer; Andrew Campbell, producer; Maggie Shifflett, jr. producer; Gigi Jordan, strategic planner. Production Hue&Cry, Richmond, Va. Brig White, Evan Parsons, directors; Topher Osborn, DP; Scott Friske, exec producer; Katherine Leatherwood, sr. producer. Editorial Running With Scissors, Richmond, Va. Mark Myers, editor; Danny Reidy, assistant editor; Scott Friske, exec producer; Chris Hagen, Flame artist. Post Company 3, Santa Monica, Calif. Beau Leon, colorist. Animation Hue&Cry Magnus Hierta, creative director; Evan Parsons, associate creative director; Scott Friske, exec producer; Brian Creech, head of production; Matt Deans, Ryan Musselman, designers. Music Duotone NY Audio Post Rainmaker Studios, Richmond, Va. Jeff McManus, engineer/mixer. Performers Marty Sidman, voiceover; Britta Kelley, Mike Kelley, Jane White, Macy White.
How do you top one of the most viral brand videos ever made? Spoiler alert: you canโt. But when Dollar Shave Club tapped Zack Seckler to direct a new campaign to revive the absurdist humor of its iconic launch video, he knew he had a rare opportunity to create something special.
The brief was simple: introduce the concept of a physical โClubโ that people would love to join while showcasing Dollar Shave Clubโs products and embracing the weird. From script to direction and post, Seckler--an alum of SHOOTโs 2021 New Directors Showcase--was invited to help sculpt that vision.
The result is this โWelcome to the Clubโ spot which invites us to join a unique, seemingly exclusive but in reality an accessible and affordable fraternity of Dollar Shave Club members. But you need to know the password or more accurately, the two-word phrase--"shave money."
โThe Clubโ campaign brings the brand back to its humorous roots, reflecting a new chapter after being acquired by Nexus Capital Management from Unilever in late 2023. The work takes Dollar Shave Club back to its disruptive beginnings and what made the brand a viral sensation from its inception in 2011.
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