This charming short from The Martin Agency and its in-house production/animation studio Hue&Cry tells us the story of where the Oreo Mini comes from while reminding viewers not to overlook things just because they are small–such as the easy-to-miss roadside Mel’s Mini Mini Mart.
Brig White and Evan Parsons of Hue&Cry directed the piece. The Martin Agency’s in-house post shop, Running With Scissors, handled the editorial, with Mark Myers as editor.
Client Oreo Agency The Martin Agency, Richmond, Va. Joe Alexander, chief creative officer; Jorge Calleja, sr. VP/global group creative director; Danny Robinson, sr. VP/creative director; David Muhlenfeld, VP/creative director; Magnus Hierta, creative director; Brig White, associate creative director; Steve Humble, executive producer; Andrew Campbell, producer; Maggie Shifflett, jr. producer; Gigi Jordan, strategic planner. Production Hue&Cry, Richmond, Va. Brig White, Evan Parsons, directors; Topher Osborn, DP; Scott Friske, exec producer; Katherine Leatherwood, sr. producer. Editorial Running With Scissors, Richmond, Va. Mark Myers, editor; Danny Reidy, assistant editor; Scott Friske, exec producer; Chris Hagen, Flame artist. Post Company 3, Santa Monica, Calif. Beau Leon, colorist. Animation Hue&Cry Magnus Hierta, creative director; Evan Parsons, associate creative director; Scott Friske, exec producer; Brian Creech, head of production; Matt Deans, Ryan Musselman, designers. Music Duotone NY Audio Post Rainmaker Studios, Richmond, Va. Jeff McManus, engineer/mixer. Performers Marty Sidman, voiceover; Britta Kelley, Mike Kelley, Jane White, Macy White.
Johnnie Walker wraps up the year with an inspiring campaign that is a direct and bold response to those who would question the strength of women. Created by AlmapBBDO in São Paulo, Brazil, this anthem film--“Forte São Elas” (“Strong are the Women”) starring actress Alice Braga--references one of the most iconic productions in the brand’s history worldwide:”The Man Who Walked Around The World.” Produced by Surreal Hotel Arts, directed by Lu Villaça, and featuring an original soundtrack by Cabaret Studio, “Forte São Elas” shows Braga walking as she describes how strength plays an essential role in the daily life of every woman. Whether facing stereotypes or countless other barriers, women are the masters of their own choices and stay true to their journeys. “The campaign recognizes the emotional strength and resilience of every woman who faces and overcomes obstacles every day, and boldly challenges outdated stereotypes. And when they say that whisky is too strong for women, we will tell them: it’s the women who are strong,” said Andrea Rubim, head of marketing for Johnnie Walker. [video width="1280" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/12/19005421/Johnnie-Walker-StrongAreTheWomen-1.mp4"][/video] Read More
