This short film takes the viewer on an exploration of the human face of trafficking through the eyes of three women who have been trafficked.
Credits
Client NY State Trafficking Coalition Agency McCann New York/McCann Always On Thomas Murphy, Sean Bryan, chief creative officers; Tom Weingard, associate creative director/copywriter; Ferdinand Daniele, associate creative director/art director; Nathy Aviram, head of integrated production; Catherine Patterson, executive integrated producer; Jill Ann Toloza, Geoffrey Guinta, sr. integrated producer; Chandler Sims, Ryan Fitzsimmons, Justine Signore, Breanna Butler, integrated producers; Peter Gannon, executive music producer; Michael Ladman, music producer; Kandace Hudspeth, chief digital officer; Michael Nguyen, Isidora Torres, social media. Production Craft NY Philip Ohler, director, broadcast & video; Ivannah Flores, production coordinator; Nathan Thompson, editor; Larry Kapit, videographer; Michael Vidoli, photographer; Andrew Ravani, colorist; Gerard McConville, sound mixing. Ferdinand Daniele, composer.
Top Spot of the Week: AlmapBBDO, Director Lu Villaca Team On A Show Of Strength For Women and Johnnie Walker
Johnnie Walker wraps up the year with an inspiring campaign that is a direct and bold response to those who would question the strength of women. Created by AlmapBBDO in São Paulo, Brazil, this anthem film--“Forte São Elas” (“Strong are the Women”) starring actress Alice Braga--references one of the most iconic productions in the brand’s history worldwide:”The Man Who Walked Around The World.” Produced by Surreal Hotel Arts, directed by Lu Villaça, and featuring an original soundtrack by Cabaret Studio, “Forte São Elas” shows Braga walking as she describes how strength plays an essential role in the daily life of every woman. Whether facing stereotypes or countless other barriers, women are the masters of their own choices and stay true to their journeys. “The campaign recognizes the emotional strength and resilience of every woman who faces and overcomes obstacles every day, and boldly challenges outdated stereotypes. And when they say that whisky is too strong for women, we will tell them: it’s the women who are strong,” said Andrea Rubim, head of marketing for Johnnie Walker. [video width="1280" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/12/19005421/Johnnie-Walker-StrongAreTheWomen-1.mp4"][/video] Read More
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