This short film takes the viewer on an exploration of the human face of trafficking through the eyes of three women who have been trafficked.
Credits
Client NY State Trafficking Coalition Agency McCann New York/McCann Always On Thomas Murphy, Sean Bryan, chief creative officers; Tom Weingard, associate creative director/copywriter; Ferdinand Daniele, associate creative director/art director; Nathy Aviram, head of integrated production; Catherine Patterson, executive integrated producer; Jill Ann Toloza, Geoffrey Guinta, sr. integrated producer; Chandler Sims, Ryan Fitzsimmons, Justine Signore, Breanna Butler, integrated producers; Peter Gannon, executive music producer; Michael Ladman, music producer; Kandace Hudspeth, chief digital officer; Michael Nguyen, Isidora Torres, social media. Production Craft NY Philip Ohler, director, broadcast & video; Ivannah Flores, production coordinator; Nathan Thompson, editor; Larry Kapit, videographer; Michael Vidoli, photographer; Andrew Ravani, colorist; Gerard McConville, sound mixing. Ferdinand Daniele, composer.
Ad Council, Directing Duo The Hudson Dusters Share “The Rewards” Of Adopting Teens From Foster Care
The Ad Council, partnering with the U.S. Department of Health and Human Services (HHS), Administration for Children and Families (ACF) and AdoptUSKids, launched a public service campaign, created pro bono by Edelman, which aims to inspire prospective parents to consider adopting a teen from foster care.
This centerpiece PSA titled “The Rewards”--directed by The Hudson Dusters (Michael Kuhn and Niles Roth) via Greenpoint Pictures--spotlights real adoptive families who have personally experienced the mutual benefits of adoption. This longer form PSA (and cutdown versions) begins with a touching display of openness and vulnerability as adoptive parents reflect on their adoption journeys and their initial questions and hesitations about adopting a teen. Then, in a deeply emotional turn, the adoptive parents witness their children recounting the profound rewards of adoption in their lives. The teens speak of the love they share with their parents and how the decision to become a family is reciprocal. The campaign directs viewers to the AdoptUSKids website to learn more about adopting a teen from foster care.
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