This short film takes the viewer on an exploration of the human face of trafficking through the eyes of three women who have been trafficked.
Credits
Client NY State Trafficking Coalition Agency McCann New York/McCann Always On Thomas Murphy, Sean Bryan, chief creative officers; Tom Weingard, associate creative director/copywriter; Ferdinand Daniele, associate creative director/art director; Nathy Aviram, head of integrated production; Catherine Patterson, executive integrated producer; Jill Ann Toloza, Geoffrey Guinta, sr. integrated producer; Chandler Sims, Ryan Fitzsimmons, Justine Signore, Breanna Butler, integrated producers; Peter Gannon, executive music producer; Michael Ladman, music producer; Kandace Hudspeth, chief digital officer; Michael Nguyen, Isidora Torres, social media. Production Craft NY Philip Ohler, director, broadcast & video; Ivannah Flores, production coordinator; Nathan Thompson, editor; Larry Kapit, videographer; Michael Vidoli, photographer; Andrew Ravani, colorist; Gerard McConville, sound mixing. Ferdinand Daniele, composer.
Director Zack Seckler Shares Secret Password, Gets Us Into The Dollar Shave Club
How do you top one of the most viral brand videos ever made? Spoiler alert: you can’t. But when Dollar Shave Club tapped Zack Seckler to direct a new campaign to revive the absurdist humor of its iconic launch video, he knew he had a rare opportunity to create something special.
The brief was simple: introduce the concept of a physical “Club” that people would love to join while showcasing Dollar Shave Club’s products and embracing the weird. From script to direction and post, Seckler--an alum of SHOOT’s 2021 New Directors Showcase--was invited to help sculpt that vision.
The result is this “Welcome to the Club” spot which invites us to join a unique, seemingly exclusive but in reality an accessible and affordable fraternity of Dollar Shave Club members. But you need to know the password or more accurately, the two-word phrase--"shave money."
“The Club” campaign brings the brand back to its humorous roots, reflecting a new chapter after being acquired by Nexus Capital Management from Unilever in late 2023. The work takes Dollar Shave Club back to its disruptive beginnings and what made the brand a viral sensation from its inception in 2011.
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