Created by Dentsu Brazil and produced by Volcano Hotmind, this film deploys drones dressed as cow, chicken, corn and shrimp representing the main flavors of Cup Noodles. The mission of the drones is to take piping hot Cup Noodles to surfers, skateboarders and high-wire action sports participants while they’re in full action.
The tagline: “You never know when you’ll get hungry.”
Credits
Client Nissin Cup Noodles Agency Dentsu Brazil Mario D’Andrea, general creative director; Philip Cuvero, creative director/art direction; Christian Faria, head of design; Marcelo Camargo, art direction; Marcus Meireles, writer; Junior Diocletian, Murillo and Moretti Bianca Aguiar, producers. Producer/Developer Volcano Hotmind Volcano, direction; Enzo Barone, exec producer; Leandro Filloy, DP; Paulo Ribeiro, art director; Ricardo Ferrer, productino coordinator. Post Volcano Hotmind Daniel Moreira, 3D; Raoni Santos, compositor Daniel Fiori, editor. Post/Color Grading Psycho n’Look Audio New Moon
Johnnie Walker wraps up the year with an inspiring campaign that is a direct and bold response to those who would question the strength of women. Created by AlmapBBDO in Sรฃo Paulo, Brazil, this anthem film--โForte Sรฃo Elasโ (โStrong are the Womenโ) starring actress Alice Braga--references one of the most iconic productions in the brandโs history worldwide:โThe Man Who Walked Around The World.โ
Produced by Surreal Hotel Arts, directed by Lu Villaรงa, and featuring an original soundtrack by Cabaret Studio, โForte Sรฃo Elasโ shows Braga walking as she describes how strength plays an essential role in the daily life of every woman. Whether facing stereotypes or countless other barriers, women are the masters of their own choices and stay true to their journeys.
โThe campaign recognizes the emotional strength and resilience of every woman who faces and overcomes obstacles every day, and boldly challenges outdated stereotypes. And when they say that whisky is too strong for women, we will tell them: itโs the women who are strong,โ said Andrea Rubim, head of marketing for Johnnie Walker.
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