For Nissan Rogue, an ordinary drive is anything but ordinary in this short directed by Simon Crane via Independent Media for TBWAChiatDay, Los Angeles. See what happens when an average drive turns into the ride of a lifetime with many unexpected twists and turns. The chase begins when the driver inherits a briefcase from a motorcyclist making a puzzling drop off at a stop light. Then the race is on. Then discover what’s inside the briefcase. It could be yours.
Credits
Client Nissan Rogue Agency TBWA\Chiat\Day LA Rob Schwartz, global creative president; John Norman, chief creative officer; Stephen Butler, executive creative director; Tito Melega, Karl Dunn, creative director, Americas; Nick Ciffone, sr. copywriter; Dave Estrada, sr. art director; Kyle Luhr, sr. digital strategist; Andy Galvin, Mark McNaul, sr. product strategists; Peter Bassett, director of digital production; Brian Jarmon, executive digital producer. Production Independent Media Simon Crane, director; Mauro Fiore, DP; Susanne Preissler, exec producer. Editorial Lost Planet Saar Klein, Tyler Temple Higgins, editors; Gary Ward, exec producer; Marieray Mangahas, producer. Animation/VFX Black Hole West David Parker, Federico Saccone, VFX artists; Dale Nicholls, online producer. Music SOUTH Dan Pritikin, head of production; Jon Darling, creative director; Jonathan Logan, producer.
Top Spot of the Week: Frédéric Planchon Directs “Play Has No Limits” For Sony PlayStation, adam&eveDDB
Directed by Frédéric Planchon of Academy Films for agency adam&eveDDB, this spot from Sony Interactive Entertainment for the PlayStation brand shows how much fun life can be when we take play seriously. The film takes you through an ordinary city as it transforms into play. From dustbins turning into basketball hoops and staircases converting into slides, PlayStation shows you that play is everywhere and in everything.
The action spotlights the joy and elation everyone can experience when they welcome PlayStation and a world of play into their lives.
Titled “PS5 | Play Has No Limits,” this film spotlights the joy and elation one can experience when they welcome PlayStation and a world of play into their life.
Framestore served as VFX/post studio.
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