Stationary bikes are set into motion, liberated from glorified storage where they are collecting dust. Now the bikes are hitting the streets, with people riding them to better health.
This is part of a campaign from Nescau, Nestle’s malted chocolate beverage brand in Brazil, which takes a more critical stance against kids’ sedentary lifestyles and the dangers of a life without exercise.
Gualter Pupo of Hungry Man directed for agency JWT Brazil.
Client Nestle’s Nescau Agency JWT Brazil Ricardo John, chief creative officer; Fábio Simões, head of art; Hernán Rebaldería, Santiago Dulce, creative directors; Erick Mendonça, Fernando Duarte, copywriters; Robison Mattei, Pedro Hefs, art directors; Isabella Mulholland, José Lucas, João Caputi, planning; Patrícia Waissmann, project manager; Flávio Schaefer, Flávio Colella, graphic producers. Production Hungry Man Gualter Pupo, director; Regis Fernandez, DP. Animation & Finishing Quanta Post. Editorial Marcio Canela, editor. Audio Timbre, sound producer. Bike Producers Israel Nicolau, Mauricio Bevilacqua
PRETTYBIRD filmmaker Salomon Ligthelm reteams with English-Nigerian artist Little Simz on the conceptual and visually rich music video “Flood.”
Featuring Obongjayar & Moonchild Sanelly, “Flood” is a hyper-stylized meditation on materialism and its role in shaping culture.
Staying in a performance-based visual space, Ligthelm captures Little Simz in dramatic black and white. True to his signature photographic style--which borders on the edge of fine-art-like--the framing and texture of ‘Flood’ plays quite minimalist while the performances are equally playful and extravagant.
Ligthelm previously directed Little Simz’s 2021 award-winning music video “Introvert.”
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