Stationary bikes are set into motion, liberated from glorified storage where they are collecting dust. Now the bikes are hitting the streets, with people riding them to better health.
This is part of a campaign from Nescau, Nestle’s malted chocolate beverage brand in Brazil, which takes a more critical stance against kids’ sedentary lifestyles and the dangers of a life without exercise.
Gualter Pupo of Hungry Man directed for agency JWT Brazil.
Client Nestle’s Nescau Agency JWT Brazil Ricardo John, chief creative officer; Fábio Simões, head of art; Hernán Rebaldería, Santiago Dulce, creative directors; Erick Mendonça, Fernando Duarte, copywriters; Robison Mattei, Pedro Hefs, art directors; Isabella Mulholland, José Lucas, João Caputi, planning; Patrícia Waissmann, project manager; Flávio Schaefer, Flávio Colella, graphic producers. Production Hungry Man Gualter Pupo, director; Regis Fernandez, DP. Animation & Finishing Quanta Post. Editorial Marcio Canela, editor. Audio Timbre, sound producer. Bike Producers Israel Nicolau, Mauricio Bevilacqua
This spot for Apple Pay--”Plates,” created by Apple’s in-house agency and directed by Nick Ball via production company FINCH--introduces us to a decorative plate collector who finds online the coveted rare plate that would fill the void in her collection.
And thanks to Apple Pay, she can seal the deal, buying the object of her desire in mere seconds. It’s just another secure and private shopping experience on iPhone that bears fruit for a discerning, if not a bit too-obsessed collector.
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