Created by Vancouver, B.C.-based ad agency One Twenty Three West and directed by Max Sherman of production house OPC Family Style, this short shows Montana’s Cookhouse surprising real businesses in Toronto by simply walking in and offering a plate of BBQ meat in exchange for goods and services.
“We thought the best way to create awareness of the new Best of BBQ Sampler Event at Montana’s would be to literally bring the BBQ food to people in a creative way,” said Scot Keith, founder and managing director, One Twenty Three West. “It allowed us to create a number of great content opportunities and was a lot of fun to do.”
Over two days of bartering and shooting, they received a psychic reading, a manicure, a yoga lesson, men’s skin care products, some new shoes, a haircut, a bouquet of flowers, an area rug, a massage and even a real tattoo.
The campaign consisting of this short and spots will be airing in cinemas across Canada, on TSN and online pre-roll. Longer versions of the each encounter will be released on Montana’s Facebook page and on Twitter.