Jake Scott of RSA Films directed this short conceived by Anomaly New York and starring Jude Law and Giancarlo Giannini as friends in the lap of luxury, aboard an exquisitely hand-crafted boat as they sip on blended Scotch whisky and look out across a breathtaking ocean.
Law wants to buy the boat, a piece of nautical art built in 1928, but his friend is not selling. However, Giannini’s character is receptive to a wager suggested by Law–that he will dance for the boat. We see Law’s character over time in uncharted waters as he meticulously prepares and choreographs a performance for his friend, an experience that money can’t buy.
Cinematographer was John Mathiesson, ASC. Editor was Andrea MacArthur of Peep Show Post.
CreditsClient Johnnie Walker Blue Label Agency Anomaly Mike Byrne, Dave Douglass, writers; Mark Sarosi, art director; Winslow Dennis, exec producer. Production RSA Films Jake Scott, director; Jules Daly, Tracie Norfleet, producers; David Mitchell, line producer; Debbie Garvey, U.K. ine producer; John Mathiesson, ASC, DP; Joseph Bennett, production designer; Janty Yates, costume designer. Editorial Peep Show Post Andrea MacArthur, editor. Music Colin Smith, composer. Post The Mill Fergus McCall, colorist. Audio Heard City Cory Melious, mixer. Video Distribution Unruly
NHS England, M&C Saatchi UK, Director Tom Tagholm Team On PSA Highlighting The Overlooked Signs Of A Stroke
National Health Service (NHS) England has unveiled a multichannel campaign, “Act FAST,” to raise awareness of the individual signs of a stroke and get people to call 999 as soon as they suspect they may be experiencing any one symptom. The push, which is part of the ongoing “Help Us, Help You” campaign, was developed in partnership with M&C Saatchi UK.
The campaign depicts everyday situations where everything might seem relatively normal, but where there’s the sign of someone experiencing a stroke.
A key component of the campaign is this :30--directed by Tom Tagholm of Various Films--which sets up the idea that initially, a stroke might not seem like much, highlighting key symptoms: from struggling to use a paint roller, to not being able to smile when watching TV, to slurring your speech when reading a story to your grandchild. The PSA emphasizes that time is critical, ending with the line: “Face or arm or speech, at the first sign, it’s time to call 999.”
Jo Bacon, Group CEO, M&C Saatchi UK, said, “We want to ensure people take action on the first symptom, rather than waiting for more conclusive signs. To help them understand that even when everything seems normal, something serious might be happening.”
Matt Lee, executive creative director, M&C Saatchi UK, commented: “This is important work. We wanted to explore that precise moment when your world shifts, quietly yet powerfully, off its axis during a stroke. We highlight how a tiny external moment can actually be seismic—an extraordinary gear change, framed in a really ordinary way.”
Director Tagholm shared, “My Dad suffered a stroke a few years ago and was saved from the worst by acting quickly, and by the work of the NHS. So there’s... Read More