Jake Scott of RSA Films directed this short conceived by Anomaly New York and starring Jude Law and Giancarlo Giannini as friends in the lap of luxury, aboard an exquisitely hand-crafted boat as they sip on blended Scotch whisky and look out across a breathtaking ocean.
Law wants to buy the boat, a piece of nautical art built in 1928, but his friend is not selling. However, Giannini’s character is receptive to a wager suggested by Law–that he will dance for the boat. We see Law’s character over time in uncharted waters as he meticulously prepares and choreographs a performance for his friend, an experience that money can’t buy.
Cinematographer was John Mathiesson, ASC. Editor was Andrea MacArthur of Peep Show Post.
Credits
Client Johnnie Walker Blue Label Agency Anomaly Mike Byrne, Dave Douglass, writers; Mark Sarosi, art director; Winslow Dennis, exec producer. Production RSA Films Jake Scott, director; Jules Daly, Tracie Norfleet, producers; David Mitchell, line producer; Debbie Garvey, U.K. ine producer; John Mathiesson, ASC, DP; Joseph Bennett, production designer; Janty Yates, costume designer. Editorial Peep Show Post Andrea MacArthur, editor. Music Colin Smith, composer. Post The Mill Fergus McCall, colorist. Audio Heard City Cory Melious, mixer. Video Distribution Unruly
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.
This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More
