This film tells the story of adventurer Erik Weihenmayer, who, despite having a disability (blindness), has climbed Mt. Everest and all Seven Summits, something only 118 people in history have accomplished. The spot tells a symbolic version of Erik’s journey in reverse–starting at the top of a mountain and ending with the moment he finds the motivation to keep pushing the boundaries of what’s possible. It’s a follow-up to “Look Inside: Jack Andraka,” another inspirational story.
Christopher Hewitt of Knucklehead directed the film. This was a first-time collaboration between Knucklehead and agency Venables Bell & Partners.
“Erik” will be seen in social media and online. All campaign executions feature the “Look Inside” tagline, reminding us that it’s what’s inside that counts.
Credits
Client Intel Agency Venables Bell & Partners, San Francisco. Paul Venables, Will McGinness, executive creative directors; Tom Scharpf, creative director; Eric Boyd, associate creative diector; Stephen Lum, art director; Liz Cartwright, copywriter; Craig Allen, director of integrated production; Emily Moore, executive producer; Melisssa Nagy, producer. Production Knucklehead Chris Hewitt, director; Matthew Brown, exec producer/managing director; David Bishop, line producer; Chris Sabogal, DP. Editorial Whitehouse Post Sam Gunn, editor; Kristin Branstetter, sr. producer; Zach Vandlik, assistant editor. Music Elias Arts. Ann Haugen, exec producer; Jonathan Elias, Sarah Trevino, composers. Audio Lime Studios. Joel Waters, mixer/sound designer. Post Company 3 LA; Stefan Sonnenfeld, colorist. VFX The Mill LA Sue Troyan, exec producer; Jordan Sharon, producer; James Allen, 2D lead artist; Nick Tayler, Steve Gibbons, Scott Johnson, 2D artists. Animation (end animation) Brand New School. Devin Brook, exec producer; Amy Russo, producer.
This trailer promotes Charge Around The Globe, a new adventure docuseries that follows record-breaking traveler Lexie Limitless on an extraordinary journey to circumnavigate the globe in an electric vehicle--traveling over 30,000 kilometers across six continents, all in pursuit of one world record. The three-part series on Prime Video in the U.K. showcases the capabilities of modern electric vehicles while immersing viewers in the numerous experiences and challenges Lexie encounters throughout her journey. As she navigates various challenges throughout her trip, Charge Around the Globe serves as a testament to the spirit of exploration. Ford, Wieden+Kennedy London and WracK teamed on the series.
The documentary aims to address the primary concern hindering many consumers from transitioning to electric: doubts about the range and capability of electric vehicles. As a 120-year-old brand, Ford looked to its past as inspiration for the switch that’s taking place today. Over a century ago, pioneering explorer Aloha Wanderwell set off from Nice at the age of 16 to become the first woman to drive around the world in a Ford Model T. Now, in 2024, we get to see Lexie, the youngest person to visit every country in the world, take to the wheel of the electric Ford Explorer, reinventing that historic journey for a new generation. Along the way, she meets extraordinary people, navigates difficult terrains, and faces the challenges of a constantly evolving charging infrastructure that puts her to the test.
“Charge Around The Globe has been the ultimate test drive for our new electric Ford Explorer. We took on every kind of weather and road condition and dealt with just about every charging scenario. The journey embodies the true... Read More
