Directed by Brent Bonacorso of Tool for agency CP+B and client Hotels.com, this film is part of a Vacation Equality Project initiative (http://www.vacationequalityproject.com/) looking to establish a guaranteed minimum amount of paid vacation for American workers.
Through messages written/sculpted in beach sand, we learn that America is the only advanced economy with no guaranteed minimum vacation time for its workers. In fact, 1 in 4 American workers in the private sector does not have any paid time off. This equates to 28 million people who are missing out on all of the benefits of a vacation.
Hotels.com is deploying this film to help build momentum and gather signatures for a petition to Whitehouse.gov asking that overworked and under-vacationed Americans get a minimum amount of paid vacation time in order to stay healthy, focused and productive. A postcard campaign to The House of Representatives has also been initiated.
CP+B believes this initiative has similar potential to the successful Small Business Saturday campaign, which the agency created in partnership with Digitas for American Express.
Credits
Client Hotels.com Agency CP+B Dan Donovan, VP/executive creative director; Andrew Lincoln, Matt Talbot, VPs/creative directors; Hemant Jain, sr. copywriter; Ben Smith, sr. art director; Matt Lowber art director; Kate Hildebrant, VP, director of video production; Annie Turley, integrated producer, video; Jesse Jones, VP, group executive producer, integrated; Dan Corken, sr. producer, interactive; Adam Barger, content supervisor; Kimmy Cunningham, content manager; Brian O’Connell, sr. cognitive anthropologist; Jason De Turris, VP, group planning director. Production Tool of North America Brent Bonacorso, director; Oliver Fuselier, Robert Helphand, exec producers; Joshua Greenberg, producer; Dustin Callif, managing partner, digital; Chris Neff, exec producer/digital; Joy Kuraitis, head of digital; Bartek Drozdz, creative director, tech; Michael Sevilla, creative director, design; Yuee Seo, designer; Norma Kwee, sr. digital producer. Post/Editorial/VFX Plus Productions, Boulder, Colo. Chadwick Shoultz, editor/colorist; Joshua Thiel, clean-up artist; Lennon Barnica, post producer; Nathan Folbrecht, jr. post producer. Audio Post Sonic Union, New York Steve Rosen, mixer. Music JSM Music Joel Simon, Koki Sito, composers.
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.
This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More
