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    New Short: Holiday Inn’s “Journey to Extraordinary: Scott Rigsby”

    By SHOOTUpdated:No Comments1514 Views

    The Holiday Inn brand presents a documentary short directed by Stacy Peralta of Nonfiction Unlimited  as part of the next phase of its “Change Your View” platform called the “Journey to Extraordinary” campaign. This new campaign celebrates the incredible journeys of its many guests, sharing their unique narratives through various digital channels. Journey to Extraordinary: Scott Rigsby tells the remarkable true story of Rigsby, a double-amputee, who was befriended by Julie Hilton, the owner of the Holiday Inn Resort in Panama City, Florida.

    Rigsby lost his legs more than 20 years ago in an accident when he was just eighteen. He checked himself into the Holiday Inn Resort in Panama City Beach, where he eventually stayed for 10 weeks while being fitted with prosthetic limbs at a nearby hospital. At the resort he learned to walk again; and Ms. Hilton waived all of Scott’s expenses until he was able to pay.  Journey to Extraordinary  not only tells this amazing story, but captures Rigsby and Hilton’s emotional reunion 15 years later.
     

    Credits

    Client Holiday Inn/InterContinental Hotels Group (IHG) Agency Ogilvy & Mather, New York Jason Aspes, executive creative director; Nancy Hughes, creative director; Robert Wakeland, art director; Paul Gunnarson, producer. Production Nonfiction Unlimited Stacy Peralta, director; Loretta Jeneski, Michael Degan, exec producers; Patrick Degan, head of production; Jeff Stonehouse, DP. Post Nonfiction Unlimited Kathy Gatto, editor.

    Video Tags:Holiday InnNonfiction UnlimitedOgilvyStacy Peralta



    Top Spot of the Week: AlmapBBDO, Director Lu Villaca Team On A Show Of Strength For Women and Johnnie Walker

    Thursday, December 19, 2024

    Johnnie Walker wraps up the year with an inspiring campaign that is a direct and bold response to those who would question the strength of women. Created by AlmapBBDO in São Paulo, Brazil, this anthem film--“Forte São Elas” (“Strong are the Women”) starring actress Alice Braga--references one of the most iconic productions in the brand’s history worldwide:”The Man Who Walked Around The World.” Produced by Surreal Hotel Arts, directed by Lu Villaça, and featuring an original soundtrack by Cabaret Studio, “Forte São Elas” shows Braga walking as she describes how strength plays an essential role in the daily life of every woman. Whether facing stereotypes or countless other barriers, women are the masters of their own choices and stay true to their journeys. “The campaign recognizes the emotional strength and resilience of every woman who faces and overcomes obstacles every day, and boldly challenges outdated stereotypes. And when they say that whisky is too strong for women, we will tell them: it’s the women who are strong,” said Andrea Rubim, head of marketing for Johnnie Walker. [video width="1280" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/12/19005421/Johnnie-Walker-StrongAreTheWomen-1.mp4"][/video] Read More

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