Who says doctors don’t make house calls? In Japan, we’re introduced to a physician who visits homes in villages via jet ski. Making his duty easier is a lightweight Ultrasound machine devised by GE.
One house call has him using the streamlined ultrasound to give a pregnant woman and her husband a look at their baby in the womb.
The Hudson Dusters of Greenpoint Pictures directed this and two other shorts in the GE campaign for BBDO New York.
Client GE Agency BBDO New York David Lubars, chief creative officer, worldwide; Michael Aimette, executive creative director; Chris Lisick, sr. creative director; Anthony Nelson, group director of content production; George Sholley, producer; Judd Counsell, Lance Vining, associate creative directors; Rani Vaz, head of music production. Production Greenpoint Pictures The Hudson Dusters, director; Logan Roos, DP. Editorial Greenpoint Pictures Philip Knowlton, editor. Visual Effects Greenpoint Pictures. Music The Music Bed. Audio/Sound Design One Thousand Birds.
Tommy’s, the U.K. pregnancy and baby charity, has unveiled a campaign to raise awareness of the charity’s groundbreaking research to tackle miscarriage and baby loss.
Created with Special London, this is the first work from a new brand strategy and creative platform developed for the charity. The TV and out-of-home campaign uses the shadows and reflections of children at play, set against everyday landscapes. In each execution one child, however, is projected alone, ultimately illustrating the lifelong impact of baby loss.
Inspired by conversations with bereaved adults across the U.K., the campaign is a stark reminder of the preciousness of life and the long-term effect of living with loss. The powerful visuals evoke the profound sense of absence and unrealized potential that people live with after losing a baby.
Half of all UK adults have experienced baby loss or know someone who has. These statistics underscore the widespread nature of baby loss in the U.K.
Directed by Jackie Bao via Biscuit Filmworks, this spot features the reflections of a child in water, with a parent calling out as the youngster plays in puddles.
Special’s chief creative officer David Day, said, “Like a lot of people, I didn’t realize how much pregnancy loss touches so many of us. In fact it’s so prevalent it’s become normalized and those affected are made to feel like it’s just one of those things that happens; which has led to expectant mothers and partners having to deal with such hurt alone. That’s why Tommy’s exists, to give a voice, support and through research change our perception to make pregnancy loss less of the norm.
“It’s a delicate subject and raising awareness needs an equally delicate touch,” continued Day.... Read More
