Who says doctors don’t make house calls? In Japan, we’re introduced to a physician who visits homes in villages via jet ski. Making his duty easier is a lightweight Ultrasound machine devised by GE.
One house call has him using the streamlined ultrasound to give a pregnant woman and her husband a look at their baby in the womb.
The Hudson Dusters of Greenpoint Pictures directed this and two other shorts in the GE campaign for BBDO New York.
CreditsClient GE Agency BBDO New York David Lubars, chief creative officer, worldwide; Michael Aimette, executive creative director; Chris Lisick, sr. creative director; Anthony Nelson, group director of content production; George Sholley, producer; Judd Counsell, Lance Vining, associate creative directors; Rani Vaz, head of music production. Production Greenpoint Pictures The Hudson Dusters, director; Logan Roos, DP. Editorial Greenpoint Pictures Philip Knowlton, editor. Visual Effects Greenpoint Pictures. Music The Music Bed. Audio/Sound Design One Thousand Birds.
Director Gia Coppola Teams With Mejuri For “A New York Minute”; 1st Episode Takes Us To The Grocery Store
Mejuri, known for turning fine jewelry into an everyday luxury, has partnered with director Gia Coppola (The Last Show Girl, Palo Alto) and The Directors Bureau in Los Angeles, for the first time reimagining the brand’s story as episodic content. In a series of microfilms, co-created by Coppola and premiering following New York Fashion Week, Mejuri eschewed a typical celebrity campaign and cast us as voyeurs to a group of aspiring young women--real people, not actors--at the crossroads of their adult lives against the backdrop of New York City.
Titled “A New York Minute,” the series features five real-life friends, who include one perfectly imperfect heroine named Emma. The women celebrate ordinary moments and interactions which reveal, sometimes retrospectively, the extraordinary within the mundane. Adjacent to the brand’s own community, the 30-something year old cast includes Laura Love (Emma), Rebecca Ressler, Natalie Vall-Freed and Rozzi Crane. Mejuri’s jewelry makes an appearance as the best supporting actor.
“When I met with Gia and The Directors Bureau team, there was instant creative and personal chemistry and a natural alignment on the desire to push and blur the lines between marketing, storytelling, and the construct of what a ‘campaign’ could be,” said Jacob Jordan, chief brand officer, Mejuri. “Gia was able to push that idea into something that truly feels new and artful, with a realism and relatability that almost feels jarring. Gia was such a perfect collaborator and partner, someone I had complete trust in to be a catalyst for Mejuri’s values of celebrating women as their truest selves. I can’t wait for us to continue to tell the next chapters of this story.”
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