Who says doctors don’t make house calls? In Japan, we’re introduced to a physician who visits homes in villages via jet ski. Making his duty easier is a lightweight Ultrasound machine devised by GE.
One house call has him using the streamlined ultrasound to give a pregnant woman and her husband a look at their baby in the womb.
The Hudson Dusters of Greenpoint Pictures directed this and two other shorts in the GE campaign for BBDO New York.
Client GE Agency BBDO New York David Lubars, chief creative officer, worldwide; Michael Aimette, executive creative director; Chris Lisick, sr. creative director; Anthony Nelson, group director of content production; George Sholley, producer; Judd Counsell, Lance Vining, associate creative directors; Rani Vaz, head of music production. Production Greenpoint Pictures The Hudson Dusters, director; Logan Roos, DP. Editorial Greenpoint Pictures Philip Knowlton, editor. Visual Effects Greenpoint Pictures. Music The Music Bed. Audio/Sound Design One Thousand Birds.
“The Contextualist,” the latest chapter in Bloomberg Media’s “Context Changes Everything” brand platform, debuts today (3/6), creatively distinguishing Bloomberg.com & the Bloomberg app subscription’s value for global business and government leaders. The new concept builds on the campaign’s foundation of context--the power of Bloomberg’s journalism to draw deft connections between its wealth of news, insights and data in every corner of the world.
Golden Globe and BAFTA-award winning filmmaker Brady Corbet (The Brutalist) directed three new spots for the campaign via magna studios in his debut helming brand commercials. This spot titled “The Price of Tea in China” takes a well-known and seemingly simple idiom and unpacks its complexity as an international business story in a 30-second journey. (The other two commercials are “Bird in the Hand” and “Rising Tides.” The “Context” campaign continues to be developed in collaboration agency Wieden+Kennedy New York.
“‘Context Changes Everything’ has become an important rallying point with consumers to remind them what’s unique about Bloomberg as we continue to double down on global news coverage for them,” said Julia Beizer, COO, Bloomberg Media. “‘The Contextualist’ moves the brand forward by personifying the prevailing ideas of intellect, curiosity and ambition. We’ve gained more than 100,000 subscribers in the time since we first launched the campaign in September 2023, and it remains an important driving element of our investment to continue growing and engaging subscribers in the years to come.”
“As my directorial debut in the world of advertisement, I’m proud of this work for Bloomberg and how it addresses the importance of... Read More
