Directed by Lance Acord of Park Pictures for BBDO New York, this two-minute film follows the story of a curious boy who makes an electronic beep sound, in lieu of traditional language. As the child grows up, he discovers that he can talk with machines, which makes them work better. As the copy states, “When you speak the language of industry, the conversation can change the world.”
This short represents the next phase of GE’s Industrial Internet campaign. The idea is “GE speaks the language of industry,” and the focus is on GE software—software that connects machines at an industrial scale with the potential to change the way industry works, change people’s lives, and even change the world.
Credits
Client GE Agency BBDO New York David Lubars, chief creative officer, worldwide; Greg Hahn, chief creative officer, New York; Michael Aimette, executive creative director; Tim Roan, creative director/copywriter; Lance Vining, associate creative director/art director; David Rolfe, director of integrated production; Diane Hill, executive producer; George Sholley, producer; Sasha White, jr. producer; Rani Vaz, head of music production; John Melillo, executive music producer. Production Park Pictures. Lance Acord, director; Jackie Kelman Bisbee, exec producer/owner; MaryAnnMarino, exec producer; Caroline Kousidonis, exec producer/line producer. Editorial Exile Kirk Baxter, editor; Nate Gross, assistant editor; CL Weaver, exec post producer. Visual Effects a52 Sound Design Barking Owl Audio Post Lime Studios Zac Fisher, mixer. Music Beck
Johnnie Walker wraps up the year with an inspiring campaign that is a direct and bold response to those who would question the strength of women. Created by AlmapBBDO in São Paulo, Brazil, this anthem film--“Forte São Elas” (“Strong are the Women”) starring actress Alice Braga--references one of the most iconic productions in the brand’s history worldwide:”The Man Who Walked Around The World.”
Produced by Surreal Hotel Arts, directed by Lu Villaça, and featuring an original soundtrack by Cabaret Studio, “Forte São Elas” shows Braga walking as she describes how strength plays an essential role in the daily life of every woman. Whether facing stereotypes or countless other barriers, women are the masters of their own choices and stay true to their journeys.
“The campaign recognizes the emotional strength and resilience of every woman who faces and overcomes obstacles every day, and boldly challenges outdated stereotypes. And when they say that whisky is too strong for women, we will tell them: it’s the women who are strong,” said Andrea Rubim, head of marketing for Johnnie Walker.
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