Directed by Lance Acord of Park Pictures for BBDO New York, this two-minute film follows the story of a curious boy who makes an electronic beep sound, in lieu of traditional language.  As the child grows up, he discovers that he can talk with machines, which makes them work better.  As the copy states, “When you speak the language of industry, the conversation can change the world.”

This short represents the next phase of GE’s Industrial Internet campaign. The idea is “GE speaks the language of industry,” and the focus is on GE software—software that connects machines at an industrial scale with the potential to change the way industry works, change people’s lives, and even change the world.

Credits

Client GE Agency BBDO New York David Lubars, chief creative officer, worldwide; Greg Hahn, chief creative officer, New York; Michael Aimette, executive creative director; Tim Roan, creative director/copywriter; Lance Vining, associate creative director/art director; David Rolfe, director of integrated production; Diane Hill, executive producer; George Sholley, producer; Sasha White, jr. producer; Rani Vaz, head of music production; John Melillo, executive music producer. Production Park Pictures. Lance Acord, director; Jackie Kelman Bisbee, exec producer/owner; MaryAnnMarino, exec producer; Caroline Kousidonis, exec producer/line producer. Editorial Exile Kirk Baxter, editor; Nate Gross, assistant editor; CL Weaver, exec post producer. Visual Effects a52 Sound Design Barking Owl Audio Post Lime Studios Zac Fisher, mixer. Music Beck

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