This is the third installment of the short-film series under Intel’s Look Inside platform, which encourages people to look within themselves and trust they have what it takes to do something special.
After reading an article about a lone doctor working in a solar-powered hospital in the Nuba Mountains, Sudan, and a boy named Daniel who lost both his arms during a bombing raid, Mick Ebeling, Not Impossible Labs founder and CEO, turned to technology to help. Armed with 3D printers, Intel 2-in-1s and spools of plastic, Ebeling traveled to South Sudan’s Yida Refugee Camp where he custom printed a prosthetic arm for Daniel. As a result, Daniel fed himself for the first time in two years. But Ebeling didn’t stop there. With Intel’s help, Ebeling went into the Nuba Mountains where Project Daniel established the world’s first 3D prosthetic printing lab and training facility, allowing Daniel’s village to continue making these prosthetics for others.
Created by Venables Bell & Partners and directed by Oscar-nominated documentarian Lucy Walker, this short film stays true to the Look Inside campaign’s previous efforts, telling the story in reverse–opening on one of Project Daniel’s greatest breakthrough moments, and ending on the evening Ebeling first read the article that compelled him to action.
The online film is part of the campaign to raise awareness of Daniel’s story and to inspire others to achieve the (not) impossible. As part of this quest, VB&P and Intel have created digital and social extensions, allowing people to get to know Ebeling, as well as challenge them to ask, “Who is my Daniel?”
“What we did in Sudan was the first of its kind–a 3D printing prosthetic lab. something that we are quite proud of due to the fact that we were in the middle of war, and the hospital had little or no infrastructure,” related Ebeling. “Our next plan is to take what we are did in Sudan and implement Not Impossible Labs around the world. We feel that as long as there are not bombs going off close by, it is destined to be a whole lot easier! By the anniversary of Daniel feeding himself for the first time in two years (Nov. 11, 2014), we intend to have created at least 15 different Not Impossible Labs in 15 different countries.”
“Look Inside: Mick Ebeling” is preceded by “Look Inside: Erik Weihenmayer,” telling the story of adventurer Erik Weihenmayer, who, despite having a disability, has climbed Mt. Everest and all Seven Summits, something only 118 people in history have accomplished, and “Look Inside: Jack Andraka,” which chronicled the story of 15-year-old Jack Andraka’s discovery of an early detection method for pancreatic cancer.
CreditsClient Intel Agency Venables Bell & Partners, Paul Venables, Will McGinness, executive creative directors; Tom Scharpf, creative director; Eric Boyd, associate creative director; Ezra Paulekas, art director; Rob Calabro, copywriter; Craig Allen, director of integrated production. Production The Ebeling Group/Pulse Films Lucy Walker, director; Mick Ebeling, director; Aaron Phillips, DP; Kira Carstensen, exec producer; Francine Weiner, producer. Editorial Beast LA Kyle Brown, editor. Sound Design 740 Sound Design Music Beacon Street Studios Audio Post One Union Recording
Director Gia Coppola Teams With Mejuri For “A New York Minute”; 1st Episode Takes Us To The Grocery Store
Mejuri, known for turning fine jewelry into an everyday luxury, has partnered with director Gia Coppola (The Last Show Girl, Palo Alto) and The Directors Bureau in Los Angeles, for the first time reimagining the brand’s story as episodic content. In a series of microfilms, co-created by Coppola and premiering following New York Fashion Week, Mejuri eschewed a typical celebrity campaign and cast us as voyeurs to a group of aspiring young women--real people, not actors--at the crossroads of their adult lives against the backdrop of New York City.
Titled “A New York Minute,” the series features five real-life friends, who include one perfectly imperfect heroine named Emma. The women celebrate ordinary moments and interactions which reveal, sometimes retrospectively, the extraordinary within the mundane. Adjacent to the brand’s own community, the 30-something year old cast includes Laura Love (Emma), Rebecca Ressler, Natalie Vall-Freed and Rozzi Crane. Mejuri’s jewelry makes an appearance as the best supporting actor.
“When I met with Gia and The Directors Bureau team, there was instant creative and personal chemistry and a natural alignment on the desire to push and blur the lines between marketing, storytelling, and the construct of what a ‘campaign’ could be,” said Jacob Jordan, chief brand officer, Mejuri. “Gia was able to push that idea into something that truly feels new and artful, with a realism and relatability that almost feels jarring. Gia was such a perfect collaborator and partner, someone I had complete trust in to be a catalyst for Mejuri’s values of celebrating women as their truest selves. I can’t wait for us to continue to tell the next chapters of this story.”
To land the relatable... Read More