This mockumentary-style story focuses on Marty Goldberg, the pioneering filmmaker known for his brevity as the master of the five-second film. Assisted by his admiring protégé Gary as well as Dell technology, Goldberg demonstrates how much creativity and content he can pack into a few moments.
Adam Gunser of Über Content directed for Y&R New York.
Client Dell Agency Y&R New York Jim Elliott, chief creative officer; Jim Radosevic, global creative director; Alan Vladusic, creative director/art director; Bruce Jacobson, creative director/copywriter; Letitia Jacobs, executive director of content production; Gisellah Harvey, executive producer; Julia Cilia, brand strategist. VML, New York Hunter Eshelman, group creative director. Production Über Content Adam Gunser, director; Phyllis Koenig, Preston Lee, exec producers/owners; Steve Wi, exec producer; Pat Harris, line producer; Jac Fitzgerald, DP; Marc Benacerraf, art director. Editorial Fluid John Piccolo, editor; Christian Oreste, assistant editor; Laura Relovsky, executive producer. Audio Mr. Bronx Audio David Wolfe, mixer. Post Stephen Picano, colorist. VFX Chris Davis, Bryan Rosenblum, VFX/Flame.
When dozens of Klick Health team members said they wouldn’t be able to hug loved ones over the festive season, the agency turned to AI and other magic to orchestrate a series of sentimental, surprise reunions captured in its “Holiday Hugs” video. The heartwarming four-minute video, benefitting the D.C.-based Foundation for Social Connection (F4SC), parallels recent findings from a Maru/Blue Public Opinion survey commissioned by Klick. The poll found 74 percent of Americans and Canadians won’t be able to hug at least one person they wish they could over the holidays. And like those in the video, survey participants cited geographical distance and loved ones having passed away as the leading factors preventing their hugs. “I just wish I could really squeeze her right now,” says teary-eyed New York Klickster Kari Bocassi watching her AI-generated hug with her sister Marlene, moments before she bursts onto the set for a long in-person embrace. The siblings have spent the past 14 years caring for their mother since her Alzheimer’s diagnosis, but haven’t been together for the holidays since Marlene moved to Virginia. Similarly, Toronto’s Fred Duarte gets the bear hug of his life when his brother Rico, who lives in Brazil, walks into Klick’s production studio for their first holiday reunion in seven years. Directed by James Cooper via Cooper Films, “Holiday Hugs” also taps into the fact that hugs don’t just make people feel better emotionally, they also have numerous health benefits. According to the National Institutes of Health, hugs can lower blood pressure and boost the immune system. “There’s nothing quite like the warmth and reassurance of a heartfelt hug,” said Klick’s chief creative officer Rich Levy. “With ‘Holiday... Read More
