This mockumentary-style story focuses on Marty Goldberg, the pioneering filmmaker known for his brevity as the master of the five-second film. Assisted by his admiring protégé Gary as well as Dell technology, Goldberg demonstrates how much creativity and content he can pack into a few moments.
Adam Gunser of Über Content directed for Y&R New York.
Client Dell Agency Y&R New York Jim Elliott, chief creative officer; Jim Radosevic, global creative director; Alan Vladusic, creative director/art director; Bruce Jacobson, creative director/copywriter; Letitia Jacobs, executive director of content production; Gisellah Harvey, executive producer; Julia Cilia, brand strategist. VML, New York Hunter Eshelman, group creative director. Production Über Content Adam Gunser, director; Phyllis Koenig, Preston Lee, exec producers/owners; Steve Wi, exec producer; Pat Harris, line producer; Jac Fitzgerald, DP; Marc Benacerraf, art director. Editorial Fluid John Piccolo, editor; Christian Oreste, assistant editor; Laura Relovsky, executive producer. Audio Mr. Bronx Audio David Wolfe, mixer. Post Stephen Picano, colorist. VFX Chris Davis, Bryan Rosenblum, VFX/Flame.
The 2024 Christmas ad from John Lewis department stores has arrived. This year’s much anticipated TV commercial, continuing the Xmas tradition of John Lewis, is the two-minute “The Gifting Hour" created by Saatchi & Saatchi UK and directed by Francois Rousselet via production house Riff Raff.
In the ad, the heroine, Sally, has left it a little late to find the right gift for her sister this year and races into a John Lewis store at closing time. Falling through a rack of dresses, she enters a fantastical world. We first see her stumbling out of the wardrobe in the attic of her childhood home and from here we are taken on a whimsical journey through her memories as she searches for the ultimate present, against the clock.
Returning to the store and back to reality she has found the perfect gift, ready and wrapped. Sally then heads outside and has a special moment with her sister who will be the gift’s recipient. As they walk away we see her sister reflected in the John Lewis window as the child from her memories.
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