This mockumentary-style story focuses on Marty Goldberg, the pioneering filmmaker known for his brevity as the master of the five-second film. Assisted by his admiring protégé Gary as well as Dell technology, Goldberg demonstrates how much creativity and content he can pack into a few moments.
Adam Gunser of Über Content directed for Y&R New York.
CreditsClient Dell Agency Y&R New York Jim Elliott, chief creative officer; Jim Radosevic, global creative director; Alan Vladusic, creative director/art director; Bruce Jacobson, creative director/copywriter; Letitia Jacobs, executive director of content production; Gisellah Harvey, executive producer; Julia Cilia, brand strategist. VML, New York Hunter Eshelman, group creative director. Production Über Content Adam Gunser, director; Phyllis Koenig, Preston Lee, exec producers/owners; Steve Wi, exec producer; Pat Harris, line producer; Jac Fitzgerald, DP; Marc Benacerraf, art director. Editorial Fluid John Piccolo, editor; Christian Oreste, assistant editor; Laura Relovsky, executive producer. Audio Mr. Bronx Audio David Wolfe, mixer. Post Stephen Picano, colorist. VFX Chris Davis, Bryan Rosenblum, VFX/Flame.
NHS England, M&C Saatchi UK, Director Tom Tagholm Team On PSA Highlighting The Overlooked Signs Of A Stroke
National Health Service (NHS) England has unveiled a multichannel campaign, “Act FAST,” to raise awareness of the individual signs of a stroke and get people to call 999 as soon as they suspect they may be experiencing any one symptom. The push, which is part of the ongoing “Help Us, Help You” campaign, was developed in partnership with M&C Saatchi UK.
The campaign depicts everyday situations where everything might seem relatively normal, but where there’s the sign of someone experiencing a stroke.
A key component of the campaign is this :30--directed by Tom Tagholm of Various Films--which sets up the idea that initially, a stroke might not seem like much, highlighting key symptoms: from struggling to use a paint roller, to not being able to smile when watching TV, to slurring your speech when reading a story to your grandchild. The PSA emphasizes that time is critical, ending with the line: “Face or arm or speech, at the first sign, it’s time to call 999.”
Jo Bacon, Group CEO, M&C Saatchi UK, said, “We want to ensure people take action on the first symptom, rather than waiting for more conclusive signs. To help them understand that even when everything seems normal, something serious might be happening.”
Matt Lee, executive creative director, M&C Saatchi UK, commented: “This is important work. We wanted to explore that precise moment when your world shifts, quietly yet powerfully, off its axis during a stroke. We highlight how a tiny external moment can actually be seismic—an extraordinary gear change, framed in a really ordinary way.”
Director Tagholm shared, “My Dad suffered a stroke a few years ago and was saved from the worst by acting quickly, and by the work of the NHS. So there’s... Read More