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    New Short: Con Edison’s “The Benefits of Converting from Oil to Gas”

    By SHOOTUpdated:No Comments3948 Views

    This digital short details the economic and environmental advantages of switching from heating oil to natural gas for Con Edison customers. The message is lightened by animation director Bill Plympton’s signature quirky style.

    A shimmering swirl of snowflakes becomes a whirl of dollar bills, a New York City highrise becomes a single-family home and a suburban cul-de-sac becomes a stovetop gas burner. Punctuating the short’s sepia-tone palette are several pops of bright blue: a furnace flame, a branded baseball cap and a hand-drawn version of the Con Edison logo.

    Plympton teamed with The Napoleon Group on the short.

    Credits

    Client Con Edison  Animation Bill Plympton, director, art/animation. Production The Napoleon Group, New York. Chris Stetson, executive producer/writer; Ken Kresge, creative director; Perry Morton, Shelley Cheung, producers; Scott Stein, art supervisor; Norm Morales, storyboard artist; Shaun Reuter, editor; Stephane Guyot, audio engineer.

    Video Tags:Bill PlymptonThe Napoleon Group



    Director Zack Seckler Shares Secret Password, Gets Us Into The Dollar Shave Club

    Monday, January 20, 2025

    How do you top one of the most viral brand videos ever made? Spoiler alert: you can’t. But when Dollar Shave Club tapped Zack Seckler to direct a new campaign to revive the absurdist humor of its iconic launch video, he knew he had a rare opportunity to create something special.

    The brief was simple: introduce the concept of a physical “Club” that people would love to join while showcasing Dollar Shave Club’s products and embracing the weird. From script to direction and post, Seckler--an alum of SHOOT’s 2021 New Directors Showcase--was invited to help sculpt that vision.

    The result is this “Welcome to the Club” spot which invites us to join a unique, seemingly exclusive but in reality an accessible and affordable fraternity of Dollar Shave Club members. But you need to know the password or more accurately, the two-word phrase--"shave money."

    “The Club” campaign brings the brand back to its humorous roots, reflecting a new chapter after being acquired by Nexus Capital Management from Unilever in late 2023. The work takes Dollar Shave Club back to its disruptive beginnings and what made the brand a viral sensation from its inception in 2011.

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