This digital short details the economic and environmental advantages of switching from heating oil to natural gas for Con Edison customers. The message is lightened by animation director Bill Plympton’s signature quirky style.
A shimmering swirl of snowflakes becomes a whirl of dollar bills, a New York City highrise becomes a single-family home and a suburban cul-de-sac becomes a stovetop gas burner. Punctuating the short’s sepia-tone palette are several pops of bright blue: a furnace flame, a branded baseball cap and a hand-drawn version of the Con Edison logo.
Plympton teamed with The Napoleon Group on the short.
Credits
Client Con Edison Animation Bill Plympton, director, art/animation. Production The Napoleon Group, New York. Chris Stetson, executive producer/writer; Ken Kresge, creative director; Perry Morton, Shelley Cheung, producers; Scott Stein, art supervisor; Norm Morales, storyboard artist; Shaun Reuter, editor; Stephane Guyot, audio engineer.
After losing part of his right leg due to cancer, Terry Fox campaigned to raise national awareness and funding for cancer research by running his Marathon of Hope, a cross-Canada 42-km daily run, on his prosthetic leg. Fox, who died in 1981, is a national hero. His image will be on Canada’s new $5 bill.
In this two-minute video titled “Finish It,” the Marathon of Hope is recreated. It’s all done in one take, and it features an actor/marathon runner who uses a prosthesis on the same leg as Fox. CGI was deployed to make him look more like Fox. To further ensure the actor represented Fox accurately, not only did the actor and team watch and study many videos of Terry, but Terry’s brothers, Fred and Darrel, coached the actor on Terry’s running style and mannerisms. They also created a copy of Terry’s prosthesis for the actor to use for the shoot.
The message is clear. As the Marathon of Hope now marks its 45th anniversary, we now have the opportunity to “Finish It” for Fox, raising money and awareness to get a cure for cancer over the finish line, completing the work that Fox started. The public service film starts with Fox on the marathon run, eventually joined by a crowd of other dedicated runners from all walks of life who take over the race.
Mark Zibert directed via production company Scouts Honour for Toronto agency Diamond. The video features a never-before-heard version of the song “Courage” from Canadian band The Tragically Hip.
“We wanted to create a campaign that captures the magnitude of Terry Fox’s legacy while driving meaningful action,” said Peter Ignazi, chief creative officer at Diamond. “By revisiting the Marathon of Hope with such care and reverence, we aimed to reignite Terry’s mission and... Read More
