David Quinn of Sons and Daughters, Toronto, directed this short for Canadian nonprofit organization Circle 21 that was founded last year to help change perceptions about and strengthen the Down Syndrome community by eliminating the stigma people often associate with the condition.
Credits
Client Circle 21 Agency Juniper Park, Toronto. Terry Drummond, Alan Madill, Barry Quinn, executive creative directors/partner; Matt Hubbard, writer; Mike Schonberger, art director; Ryan Teixeira, designer; Wendi Hamilton, producer; Deniz Melen, account executive. Production Company Sons and Daughters David Quinn, director; Scott Houghton, line producer; Chris Muir, DP; Dan Ford, Jeff Darragh, exec producers. Postproduction Panic & Bob, Toronto Mariam Fahmy, editor; Andrew Hobbs, Barry Potter, online artists. Postproduction Notch Jason Zukowski, colorist. Audio Pirate Radio & TV Pirate Toronto. Chris Tait, audio director; Tyna Maerzke, audio producer. Music Pirate Toronto. Ian Boddy, engineer.
Top Spot of the Week: Hellmann’s Super Bowl Ad Reunites “When Harry Met Sally” Stars Meg Ryan and Billy Crystal
Hellmann’s Super Bowl commercial “When Sally Met Hellmann’s” brings together Billy Crystal and Meg Ryan--35 years after the 1980s’ hit rom-com When Harry Met Sally, evoking timeless flavor and nostalgia with the iconic line: “I’ll have what she’s having.” Reprising their beloved roles of Harry and Sally, the duo hilariously recreates the film’s unforgettable scene in Katz’s Delicatessen, with a deliciously creamy twist, thanks to Hellmann’s mayonnaise.
The :30 commercial finds Sally sitting across from Harry, wearing his classic cable knit fisherman’s sweater, celebrating their anniversary over a traditional deli lunch. Sally is displeased with her turkey sandwich until she adds a generous squeeze of rich and creamy Hellmann’s mayonnaise that adds mind-blowing flavor so palpable that the rest of the patrons can’t help but notice. So much so, award-nominated actress and producer, Sydney Sweeney, takes notice, delivering the famous line, “I’ll Have What She’s Having.”
This is a :60 version of the spot which was created by agency VML and directed by Jake Szymanski. (The :30 is slated to run during the second quarter of the Super Bowl.)
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