This two-minute online film features Seattle Seahawks cornerback Richard Sherman and his mom, Beverly, along with four charismatic super fans who together embark on an adventure. Beverly and her super fan cohorts do everything in their power, aided by a helicopter, to make sure Super Bowl champion Sherman gets his Chunky soup before the big game.
Created in a campy, tongue-in-cheek style reminiscent of the 1960’s Batman TV series, versions of the film will also air as :30 and :15 TV spots, which will encourage viewers to see the full epic adventure at Chunky.com.
Fatal Farm of production house Gifted Youth directed for Y&R New York.
CreditsClient Campbell’s Chunky Agency Y&R New York Jim Elliott, chief creative officer; James Caporimo, executive creative director; Stephen Hersh, creative director/partner; Eric Glickman, creative director; Letitia Jacobs, executive director of content production; Samantha Bonom, sr. producer. Production Gifted Youth Fatal Farm, director; Ulrik Bentzen Boel, DP; Stephen Mohammed, line producer; Dal Wolf, executivep roducer; Anthony Ficalora, head of production. Editorial Big Sky, NY Chris Franklin, editor; David Madden, Eirinn Disbrow, assistant editors; Cheryl Panek, exec producer; Sarah Van Tassel, producer. Visual Effects Ryan Sears. Post Nice Shoes, NY Chris Ryan, colorist.
TBWA\Media Arts Lab, Directing Team Megaforce Weigh In On Tongue-in-Cheek Apple Film
Directed by Megaforce via production company Iconoclast for agency TBWAMedia Arts Lab in L.A., this Apple film titled "No Sweat" features a weightlifter effortlessly spinning and manipulating massive weights as if they were batons, metaphorically representing the ability of the M4 family of chips--M4, M4 Pro, and M4 Max--to handle the most demanding workloads with ease, all set to Des’ree’s famed music track “You Gotta Be.” [video width="1046" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/11/01112010/M4-chip-No-Sweat-Apple.mp4"][/video] Read More