In this largely animation piece, a young man grows up ostracized for having one large hand. He lives a life of sadness and isolation until he meets another guy with the same physical characteristic.

They form a special bond and the animation turns to a live-action scene of two young men holding hands.

A message then appears on screen: “Being visible should never leave you feeling vulnerable.” It is followed by the slogan, “Everyone deserves to be in good hands” and the Allstate Insurance logo.

“Out Holding Hands” is part of Allstate’s outreach initiative to the LGBT community.

The short was directed by Holbrooks, a.k.a. Tom Brown and Daniel Gray, of Blacklist for Leo Burnett.

Credits

Client Allstate Agency Leo Burnett Susan Credle, chief creative officer; Charley Wickman, executive creative director; Sarah Block, Ed Odyniec, Christopher Warmanen, creative directors; Omari Miller, associate creative director; Zach Bonnan, copywriter; Todd King, designer; Veronica Puc, executive producer; Leah Karabenick, producer; Amrita Bhatia, sr. strategist; Chris Clark, sr. music producer. Production Blacklist  Holbrooks (Tom Brown & Daniel Gray), directors; Adina Sales, exec producer; Alexander Unick, producer. Marika Cowan, Chris Carboni, Leland Goodman, animation; Andrew Zimbelman, Aaron Kemnitzer, compositing. Music Eli Lieb, recording artist; Pablo Mathiason, artist management.

MySHOOT Profiles