In this largely animation piece, a young man grows up ostracized for having one large hand. He lives a life of sadness and isolation until he meets another guy with the same physical characteristic.
They form a special bond and the animation turns to a live-action scene of two young men holding hands.
A message then appears on screen: “Being visible should never leave you feeling vulnerable.” It is followed by the slogan, “Everyone deserves to be in good hands” and the Allstate Insurance logo.
“Out Holding Hands” is part of Allstate’s outreach initiative to the LGBT community.
The short was directed by Holbrooks, a.k.a. Tom Brown and Daniel Gray, of Blacklist for Leo Burnett.
Credits
Client Allstate Agency Leo Burnett Susan Credle, chief creative officer; Charley Wickman, executive creative director; Sarah Block, Ed Odyniec, Christopher Warmanen, creative directors; Omari Miller, associate creative director; Zach Bonnan, copywriter; Todd King, designer; Veronica Puc, executive producer; Leah Karabenick, producer; Amrita Bhatia, sr. strategist; Chris Clark, sr. music producer. Production Blacklist Holbrooks (Tom Brown & Daniel Gray), directors; Adina Sales, exec producer; Alexander Unick, producer. Marika Cowan, Chris Carboni, Leland Goodman, animation; Andrew Zimbelman, Aaron Kemnitzer, compositing. Music Eli Lieb, recording artist; Pablo Mathiason, artist management.
This trailer promotes Charge Around The Globe, a new adventure docuseries that follows record-breaking traveler Lexie Limitless on an extraordinary journey to circumnavigate the globe in an electric vehicle--traveling over 30,000 kilometers across six continents, all in pursuit of one world record. The three-part series on Prime Video in the U.K. showcases the capabilities of modern electric vehicles while immersing viewers in the numerous experiences and challenges Lexie encounters throughout her journey. As she navigates various challenges throughout her trip, Charge Around the Globe serves as a testament to the spirit of exploration. Ford, Wieden+Kennedy London and WracK teamed on the series.
The documentary aims to address the primary concern hindering many consumers from transitioning to electric: doubts about the range and capability of electric vehicles. As a 120-year-old brand, Ford looked to its past as inspiration for the switch that’s taking place today. Over a century ago, pioneering explorer Aloha Wanderwell set off from Nice at the age of 16 to become the first woman to drive around the world in a Ford Model T. Now, in 2024, we get to see Lexie, the youngest person to visit every country in the world, take to the wheel of the electric Ford Explorer, reinventing that historic journey for a new generation. Along the way, she meets extraordinary people, navigates difficult terrains, and faces the challenges of a constantly evolving charging infrastructure that puts her to the test.
“Charge Around The Globe has been the ultimate test drive for our new electric Ford Explorer. We took on every kind of weather and road condition and dealt with just about every charging scenario. The journey embodies the true... Read More
