Tim Godsall of Biscuit Filmworks directed this spot for BBH London promoting the U.K. leg of a global competition in which contestants can vie for a chance to go for a ride on the private Space Expedition Corp. Lynx spacecraft. The spot opens with firemen responding to the scene where flames are engulfing a large building. Our focus becomes one brave firefighter who risks everything to save a trapped woman. Agency is BBH London.
Credits
Production Company: Biscuit Filmworks Tim Godsall, director; Shawn Lacy, managing director; Orlando Wood, exec producer; Rick Jarjoura, producer; Jess Hall, DP. Editorial: Work Richard Orrick, editor. Visual Effects: Framestore CFC | London Chris Redding, VFX supervisor/Flame; Dragos Stefan, CG supervisor; Abby Orchard, producer; Savneet Nagi, Flame; Simon Bourne, colorist.
Top Spot of the Week: Frédéric Planchon Directs “Play Has No Limits” For Sony PlayStation, adam&eveDDB
Directed by Frédéric Planchon of Academy Films for agency adam&eveDDB, this spot from Sony Interactive Entertainment for the PlayStation brand shows how much fun life can be when we take play seriously. The film takes you through an ordinary city as it transforms into play. From dustbins turning into basketball hoops and staircases converting into slides, PlayStation shows you that play is everywhere and in everything.
The action spotlights the joy and elation everyone can experience when they welcome PlayStation and a world of play into their lives.
Titled “PS5 | Play Has No Limits,” this film spotlights the joy and elation one can experience when they welcome PlayStation and a world of play into their life.
Framestore served as VFX/post studio.
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