Henry Lu directed via bicoastal Moxie Pictures and Toronto-based Soft Citizen this web video which shows dangerous situations in war-torn communities change to positive experiences for children, underscoring the point that “where childhood thrives, war does not.” Agency is john st., Toronto. AFS Productions provided production services in South Africa.
Credits
Production Company: Moxie Pictures,Soft Citizen, Toronto,AFS Productions Henry Lu, director; Roger Zorovich, Robert Fernandez, exec producers,Eva Preger, Link York, exec producers; Rob Burns, head of production; Nick Sorbara, line producer; Michael Cleary, DP.,South African production services Audio: Grayson Matthews Audio Design
Top Spot of the Week: Frédéric Planchon Directs “Play Has No Limits” For Sony PlayStation, adam&eveDDB
Directed by Frédéric Planchon of Academy Films for agency adam&eveDDB, this spot from Sony Interactive Entertainment for the PlayStation brand shows how much fun life can be when we take play seriously. The film takes you through an ordinary city as it transforms into play. From dustbins turning into basketball hoops and staircases converting into slides, PlayStation shows you that play is everywhere and in everything.
The action spotlights the joy and elation everyone can experience when they welcome PlayStation and a world of play into their lives.
Titled “PS5 | Play Has No Limits,” this film spotlights the joy and elation one can experience when they welcome PlayStation and a world of play into their life.
Framestore served as VFX/post studio.
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