This video captures a mall stunt which is a follow-up to Footlocker’s TV spot “Disguise” which debuted last month starring NBA star James Harden. The original ad featured Harden donning a disguise in order to be able to take advantage of all the latest cool gear available at Foot Locker in February. This time around, Harden’s ploy was to dress up other guys in beards so they would look like him as they all descend upon the mall (the stunt was pulled off at the Houston Galleria). The video captures people’s real-life reactions to the mall ploy.
Both the spot and follow-up real-life video were created by BBDO New York.
Credits
Client Foot Locker Agency BBDO New York David Lubars, chief creative officer, worldwide; Greg Hahn, chief creative officer, New York; Chris Beresford-Hill, Dan Lucey, executive creative directors; Farley Katz, copywriter; Banks Noel, art director; Anthony Curtis, executive producer; George Sholley, producer; Melissa Chester, executive music producer. Production HsuBox Productions Lawrence Chen, director; Tinx Chan, DP. Editorial The Cutting Room Merritt Duff, editor; Melissa Lubin, exec producer.
FCB Health New York, an IPG Health company, and SAFE Project have joined forces to create “The Snowball,” a short film that spotlights winter as a common catalyst for dangerous increases in alcohol consumption. In collaboration with creative studio LOBO, “The Snowball” combines a compelling visual metaphor with cutting-edge animation and a haunting soundtrack from Billie Holiday.
As millions embrace “Dry January,” the onset of colder, shorter winter days still leads to an uptick in alcohol misuse, which can lead to liver cirrhosis and other medical maladies and dangerous consequences for one’s life. Speaking to casual drinkers, “The Snowball” visually illustrates how anyone is at risk of becoming addicted to alcohol during this time of year when external climate variables can lead to excess consumption, even if the drinker does not immediately realize it.
Making good on the metaphor, the film follows one man as a quick liquor run gradually devolves into a full-blown addiction as a snowball gradually grows beside him, engulfing his whole life and eventually causing his demise. Set to the tune of Billie Holiday’s “Everything I Have Is Yours,” the film’s pathos is drawn from the sonic integrity of Holiday’s original recording maintained in the sound design as well as the singer’s tragic battle with substance abuse.
This entirely animated film was created using a hands-on, collaborative process rooted in traditional animation techniques, with every aspect of the artwork creation, design, and craftsmanship crafted entirely by human hands. AI-driven tools and processes were brought in during the animation rendering stage, helping the film achieve a distinct visual style that would have been difficult to achieve through... Read More
