Consider this the birth of a notion as directed by Noam Murro of Biscuit Filmworks for BBDO New York.
This GE short depicts the birth of an idea–which is in the form of an odd looking, initially ostracized creature. Rejected everywhere, this idea finally stumbles into GE’s offices where it is nurtured, realizes its full beauty and potential, and gains the proper credit it deserves.
The film is intended to resonate with recent college graduates thinking about their careers—an audience GE is hoping to reach with this message.
The film will be posted across all of GE’s social channels from Facebook and Twitter to LinkedIn, Tumblr and others.
CreditsClient GE Agency BBDO New York David Lubars, chief creative officer, worldwide; Greg Hahn, chief creative officer, New York, & copywriter; Michael Aimette, executive creative director; Ralph Watson, Matt Vescovo, supervising art directors; Diane Hill, executive producer; Rani Vaz, head of music production. Production Biscuit Filmworks Noam Murro, director; Eric Schmidt, DP; Jay Veal, line producer. Editorial Rock Paper Scissors Stewart Reeves, editor; Luke McIntosh, assistant editor; Malanie Gaglianol producer. VFX Legacy EFX, puppets. Alan Scott, chief of design. VFX Method Studios Gabby Gourrier, EP; Pip Malone, producer; Rob Hodgson, VFX supervisor; Keith Roberts, animation & co-VFX supervisor; Nicole Saccardi, coordinator; Brian Burke, CG supervisor; Matt Williamson, Aaron Schultz, animators; Mark Renton, conform artist; Sandro Blattner, compositor; Lyndsey Horton, Ryan Rogers, riggers; Schoichi Matsubara, lighter; Brian Ripley, texture artist; Chad Roen, modeler; Johnny Andow-Barker, tracking coordinator; Lauren Van Houten, tracking lead; Rebecca McKee, tracking artist; Pam Gonzales, paint artist; Crystie Schrecengost, Marvin Jones, roto & paint artists; Stephanie Sweeney, roto & paint supervisor. Music/Sound Design Emoto Steve Hampton, composer. Audio Post Heard City Keith Reynaud, mixer.
The Best Work You May Never See: McCann NY, Director Christian Breslauer Sound Grande For New York Lottery
McCann New York launched a campaign for the New York Lottery which includes this music video-style spot directed by Christian Breslauer of London Alley. The :30 features a signature song, “Sounds Grande,” as we see our featured music video protagonist get into the lotto spirit thanks to the new GRANDE Scratch-Off Games (up to $3 million in cash prizes, and a chance drawing for one of 100 VIP trips to Billboard Latin Music Week in Miami). The new lotto games were designed by McCann Design, inspired by the colorful storefronts of New York bodegas. [video width="1920" height="1080" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/09/18010750/YNSL3561000H_NYL_SOUNDS-GRANDE_30_ENGLISH.mp4"][/video] Read More