Consider this the birth of a notion as directed by Noam Murro of Biscuit Filmworks for BBDO New York.
This GE short depicts the birth of an idea–which is in the form of an odd looking, initially ostracized creature. Rejected everywhere, this idea finally stumbles into GE’s offices where it is nurtured, realizes its full beauty and potential, and gains the proper credit it deserves.
The film is intended to resonate with recent college graduates thinking about their careers—an audience GE is hoping to reach with this message.
The film will be posted across all of GE’s social channels from Facebook and Twitter to LinkedIn, Tumblr and others.
CreditsClient GE Agency BBDO New York David Lubars, chief creative officer, worldwide; Greg Hahn, chief creative officer, New York, & copywriter; Michael Aimette, executive creative director; Ralph Watson, Matt Vescovo, supervising art directors; Diane Hill, executive producer; Rani Vaz, head of music production. Production Biscuit Filmworks Noam Murro, director; Eric Schmidt, DP; Jay Veal, line producer. Editorial Rock Paper Scissors Stewart Reeves, editor; Luke McIntosh, assistant editor; Malanie Gaglianol producer. VFX Legacy EFX, puppets. Alan Scott, chief of design. VFX Method Studios Gabby Gourrier, EP; Pip Malone, producer; Rob Hodgson, VFX supervisor; Keith Roberts, animation & co-VFX supervisor; Nicole Saccardi, coordinator; Brian Burke, CG supervisor; Matt Williamson, Aaron Schultz, animators; Mark Renton, conform artist; Sandro Blattner, compositor; Lyndsey Horton, Ryan Rogers, riggers; Schoichi Matsubara, lighter; Brian Ripley, texture artist; Chad Roen, modeler; Johnny Andow-Barker, tracking coordinator; Lauren Van Houten, tracking lead; Rebecca McKee, tracking artist; Pam Gonzales, paint artist; Crystie Schrecengost, Marvin Jones, roto & paint artists; Stephanie Sweeney, roto & paint supervisor. Music/Sound Design Emoto Steve Hampton, composer. Audio Post Heard City Keith Reynaud, mixer.
TBWA\Media Arts Lab, Directing Team Megaforce Weigh In On Tongue-in-Cheek Apple Film
Directed by Megaforce via production company Iconoclast for agency TBWAMedia Arts Lab in L.A., this Apple film titled "No Sweat" features a weightlifter effortlessly spinning and manipulating massive weights as if they were batons, metaphorically representing the ability of the M4 family of chips--M4, M4 Pro, and M4 Max--to handle the most demanding workloads with ease, all set to Des’ree’s famed music track “You Gotta Be.” [video width="1046" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/11/01112010/M4-chip-No-Sweat-Apple.mp4"][/video] Read More